HomeCaliforniaSan Francisco, CA → Serrano Hotel

Serrano Hotel in San Francisco, CA

Serrano Hotel in San Francisco, CA


The Serrano Hotel is steps away from Union Square, perfectly positioned in the Theater District of San Francisco. Our 236 rooms offer large picture windows, plush Frette bedding, mini bars, flat-panel TVs, and a variety of on-demand programming. Jasper's Corner Tap and Kitchen, located in the hotel, is open all day for a casual drink or bite to eat. Work off dinner at our fully equipped on-site fitness center featuring Precor equipment. Our hotel's focus on guest comfort and our outstanding location will ensure your stay in San Francisco will be exactly what you had in mind.


Company Info:

Rating: 3.75

Address: 405 Taylor St, San Francisco, CA, 94102
  • Mon: Open 24 hours
  • Tue: Open 24 hours
  • Wed: Open 24 hours
  • Thu: Open 24 hours
  • Fri: Open 24 hours
  • Sat: Open 24 hours
  • Sun: Open 24 hours

Hotels in San Francisco, CA



Comments (267):

1. Matthew H.
My wife and I love this place - it's our home away from home when we're in San Francisco.  We always get a suite - great bedroom, beautiful living area, and friendly staff.  Always reasonably priced and we have rarely had any trouble getting our favorite suite (want to keep it that way, so I'll keep the room number to myself).  Living area is perfect for entertaining guests before going out on the town.  Great location in the heart of the city with beautiful views from every room we've been in.

15/09/05 | Link | Rating: 5.0
2. Misti L.
I didn't stay here just saw the joint and the rooms.  Service was great but the rooms are so small.  The location is a catch 22. You are close to Union Square but turn the other way and watch your back at night.

26/09/07 | Link | Rating: 3.0
3. Jeff S.
This is a great place to stay if you have a dog.  Its the only higher end hotel in San Francisco that allows dogs.  Beyond that, its a nice place.  The rooms are a bit tight but well decorated and comfortable.

08/04/06 | Link | Rating: 4.0
4. Gus L.
My home away from home for the past year.  Friendly staff, wine hour and non-corporate atmosphere.  Great value and location.

24/08/09 | Link | Rating: 4.0
5. ana h.
This is the best small hotel in the city.  What makes this place the greatest is the doorman John.  He is the best doorman in the city hands down.  He is a native San Franciscan,  which only enriches his knowledge of his job and his city.  He sent us to a  gem of  a restaurantn North Beach called Sodini's.  Fantastic.

16/01/09 | Link | Rating: 5.0
6. Michael B.
Between the incompetent front desk staff, to the rude manager, this place was the WORST place I have ever stayed at in SF.  There are so many other boutique hotels, stay elsewhere.
One thing of note.  There is not a single window that opens in the entire building.  Not even a crack.  The crappy air quality inside made me want to at least crack a window, but no, they do not open, not even a tiny bit.  So I suffered migraines due to the awful vapor smell emanating out of the hallway.  I complained, and was humiliated by the manager.  What a jerk!

11/06/08 | Link | Rating: 1.0
7. Sheree L.
We stayed in a corner room which was a bit small. There was enough room for a queen bed, a small desk and an entertainment center and that was it. The room was clean and the bed super comfortable. The bathroom was nice and they had Aveda products which is always a plus. My only complaint about the bathroom was there wasn't any space to put your vanity items.

The hotel staff was was friendly and very eager to help. The hotel is in a great location within walking distance from Union square. For the price this hotel is a great choice.

19/12/07 | Link | Rating: 4.0
8. Thomas N.
This is a four star hotel, but they just gave me a five star experience. It all started with Stephan, our bellman. Took care of all of my luggage and gave me the usual concierge spiel, which I didn't need, but the guy had an interesting  accent and was treating us like we were rich though we were two twenty somethings (me with my hoody and the gfriend in yoga pants and a tshirt). Little did he know that the kid worked for Ritz Carlton and dropped twenties, but he earned it anyhow. Hotel was old school, but really charming. All kinds of fancy boxed board games, chess, etc. in the lobby. Plenty of New York Times and Chronicles and killer organic coffee in  the morning. Right next to Union Square so don't waste the extra loot on the Westin when there are places like this and the Clift with just as much class in my opinion if not more. Room was updated, big flat screen, alarm clock had an ipod connector, all of the rosemary mint bathroom ammenities you'd expect all kinds of free stuff you may have forgot (toothbrushes,etc. in the room already), plush bedding, the whole 9. They got us cabs, showed us to one of the thousands of walgreens to pickup some stuff we needed and there is an amazing restaurant at the other end of the block called the Grand Cafe, which we hit up for brunch, check that review coming next. Stephan was also there the next day to check us out and he bagged up my shoes, made sure we had everything and stored our bags while we ate brunch. Everyone we dealt with was professional and courteous and we couldn't have had a better weekend getaway in my favorite city.

02/03/09 | Link | Rating: 5.0
9. Cathy K.
Booked an executive suite here for a girlfriend's bachelorette party and the staff were really friendly to us and were all very accommodating. They made sure we had the best suite in the hotel and even provided us complimentary champagne/toasting glasses for the party. Call the front desk late at night for more bath towels and they brought it to us in a reasonable time. I love the decor of the lobby. It's just a very cozy and charming hotel at a great location. I would stay here next time if I am in town.

19/03/08 | Link | Rating: 5.0
10. Suzanne H.
My husband and I just returned from a little vaca in downtown SF.  It was an outstanding experience.  We love the Kimpton properties in general but this particular stay at the Serrano was one of the best.  The doorman Axel Foley, is so professional.  He gave us some great recommendations on "off the beaten track" restaurants and he was right on the money.  Mr. Foley knows SF!  Overall I give it five stars for service, attention to detail, wine hour, room, extremely comfortable bed and a true SF feel.  Location is close to theatre district and Union Square.  Also loved the Asian style food from Ponzu Restaurant next door.

24/08/09 | Link | Rating: 5.0
11. Dave E.
First off, let me precede this review by saying that the staff at the Serrano hotel were lovely.  Attentive, pleasant and professional.  The rates are decent and the hotel is centrally-located to a lot of great, fun stuff to do in Union Square.  The beauty and elegance of the hotel hits you as soon as step into the impressive lobby.  The rooms, however, were dimly-lit (even with all lights on) and the halls felt a bit on the run-down side....it seemed like a fresh coat of paint could've picked up the general ambiance of the decor a bit.  The primary reason this is a two-star review, however, was that when I awoke on my second day staying in the Serrano, I discovered almost 20 spider bites on my legs,hands, back of neck and top of my scalp.  In a hotel of this size, sure, there are surely going to be a few critters lurking around (it's inevitable), but.....spiders....in my BED?  Ugh.  I'm still itching like a beast.  I wanted to like this hotel, but I'm just not cool with having been ravaged like this.  Sorry, Serrano, but next time I stay in Union Square, I'm choosing another option (and bringing insect repellent, just to be on the safe side).

20/11/09 | Link | Rating: 2.0
12. Jim G.
Just got back from a weekend trip in SF and found Serrano Hotel through an Orbitz Package.  As part of my package, I probably paid about $75 a night which was a great deal for the city and location!  As others mentioned, its just on the edge of the seedy Tenderloin district so if you're easily shocked by panhandlers and crazies, you might want to steer clear, but thats the downtown area in general.  Checking in was very easy, and I was offered a high floor or a low floor. I asked for low and also a quiet room if possible.  For whatever reason, I was "upgraded" to a corner suite, which also turned out to be a handicapped suite.  But I had no problem with this, just made for a very large shower with seating.  The room was definetly quiet; I was away from the street, and there was lots of room!  The bedroom area could be closed off from the 'living room' by curtains.  The bed was very comfortable.  You could keep the bedroom dark with all the curtains pulled shut which was nice.  There was a tv in both the living room and bedroom.  The bathroom was kind of odd because it had a sliding door rather than a regular door, though that might be due to being a handicapped suite.  Oddly, the bathroom had its own stereo system (?) with tape deck and cd player!  (The bedroom had an ipod deck.)  And the shower had a tv in it but I couldn't figure out how to make it work.  Something I found annoying was that the bathroom had no towel rods, which made saving towels for the next day difficult.  The fitness center was small, but functional, mostly had treadmills, elipticals, and free weights. The decorating scheme is kinda 'loud' with lots of reds and yellows.  Location wise, you are just a few blocks from the Powell St BART station as well as buses and streetcars.  Overall I was impressed with the hotel and staff.  If you're expecting 5 star accomidations and penthouses, it might not be the place for you, but I would stay there again.

01/02/10 | Link | Rating: 4.0
13. george s.
The Mrs and I stayed here recently on one of our forays into the city to see a show and spend the night. This was our second visit;  I got a favorable rate right off their website and didn't bother shopping around.

We obviously like it. Besides what you have read about it being in the TL and all, it is also situated in what sort of passes for the "Theater District" in SF. It's a short walk around the corner to the Curran. I think the "seediness" of the area is a bit exaggerated.

The fitness center is actually pretty good. The Mrs and I got good workouts with her mostly on a treadmill and me with the cable machine and (decent selection of) free weights. One of these visits, I'll succeed in talking her into a late night sauna session.

This is definitely a good value all around.

24/06/09 | Link | Rating: 4.0
14. Erin B.
The best part about the Serrano Hotel is the doorman John. Whenever I walk by the hotel and he's there, it puts a smile on my face!  My mom loves him too! She thinks he's one of the most charming young men in town!

04/06/09 | Link | Rating: 5.0
15. Freddy H.
short and to the point freddy hollywood point of view .

on and off i've always stayed in the union square area and in many different hotels this is my 5th time at serrano hotel and when i walk in i always have a smile because  its clean inviting and smells good *never dirty , *all nice clean rooms
*friendly staff , * smells nice
*clean crisp white sheets
*flat screen tv
*ipod dock to rock out
*big mirrors to check your wig before u go out and scandalize the town
always affordable never over priced
nice lobby were old and young drink coffee play games sit and chat etc
all regular rooms range rom small new york like hotel rooms to regular small sized rooms if you get a room in a corner you get the best views and room is a little bit bigger roomier then the other ones excellent location close walking distance to all major shoping locations =)

03/12/09 | Link | Rating: 5.0
16. Lucio O.
This place was great. My wife and I stayed here for a couple of nights, and I tell you. I never heard anyone next door or anything and I know the Hotel was full cause it was Chinese new year.  It was very quiet and clean. The room was nice and the bathroom a little small. The hotel staff was very friendly and nice. Some people feel that the neighborhood is a little sketchy at night but I didn't think so. The only thing keeping them from a 5 star rating was that the bed was a little uncomfortable.  All and all I would definitely stay here again.

16/02/09 | Link | Rating: 4.0
17. Stefanie M.
Did a search on pet friendly hotels in the city and was led to Hotel Serrano. Glad I was cause it was perfect for an evening in the city. A boutique styled hotel with a fantastic staff that all seemed to be on the same page. Kudos to the management. If I was staying a bit longer and pet less I might choose another hotel with a bit bigger rooms.  This is a great location cause you are near everything. Opt for the parking across the street or next door cause it saves you 10 to 15 bucks opposed to the hotel parking. The neighborhood is known to be on the lookout side but it didn't bother us none.  It was either in our car or in a cab so it wasn't a big deal. I would stay here again for sure. Love the option of parking cause 40 bucks is a hefty price to pay just to park the car. Its almost half the price of the hotel with all the tips.

17/02/09 | Link | Rating: 4.0
18. Sterling M.
I stayed at the Serrano for a week during my relocation to San Francisco.  There are likely worse places to stay in the city, and most of them are further west of this spot.  Still, its location further down Taylor from sister hotel Monaco and the Clift puts it on a slightly more unsavory block.

The concierge and staff were accomodating and kind.  However, I was less than satisfied with their internet service.  There was no wireless access in the bedroom; instead, it was all in the lobby.  With both myself and significant other needing to be online for work, it was a less-than-ideal situation.

Yet and still, there was nothing particularly bad about the Serrano; it was just that there was also nothing that made it better than a stay at the elegant Monaco, a significantly better Kimpton hotel that's right up Taylor at Geary.

06/01/07 | Link | Rating: 3.0
19. Maggie K.
Outstanding customer service.  I"ve always been accomodated with the best room and service here.  Check-in is a breeze, ask for foam pillows...you got 'em and oh, so comfy beds and rooms.  Need a room with the least  number of neighbors, ask and receive.

The staff knows my preferences when I arrive and, to me, that is the epitome of customer service.

Only downside, it's in the Tenderloin...but, who cares!  It's within walking distance to shopping, theatre, art galleries, clubs, etc.  Put your game face on if venturing out late at night and enjoy all that the City has to offer.

12/06/07 | Link | Rating: 4.0
20. Melissa G.
The Serrano was great!  We usually stay with friends and family when we're up in the Bay area... but we decided to stay at a hotel this time around.  It's only slight downfall is it's location in Tenderloin on the edge of Union Square... but, it's really ok!!  Great wine service in the evening, and we even traveled with our pup and they were so incredibly accomodating and treated our pup like a star!  I love Kimpton Hotels!! They don't charge extra for pets!!

27/05/08 | Link | Rating: 4.0
21. Kelly O.
This is my favorite hotel in the City. We stay here often and each time it never disappoints. The staff, although professional, is always friendly and helpful. Most of the rooms are small, but very nicely appointed in trendy but classy colors and furniture. The beds are OH- MY-GOD luxurious. I have spent anywhere from 100 bucks to 400 bucks a night here, depending on whats going on in the city. This hotel is ALWAYS my first choice.

01/11/09 | Link | Rating: 5.0
22. Jennifer W.
We stayed at the Serrano for a weekend "getaway" (even though we both live in the area) and got a reasonable rate (compared to the regular rate) via the "Hot Dates, Great Rates" promotion on the Kimpton website.

On our way back there one night, our cab driver said "Oh it is one of those new boutique hotels- you know what boutique means, right?  Small and cute."  My friend scored points by saying "Like you" to me, but points aside, the driver was right. Though the room was small, it was cozy and comfortable. And cute. Nice Aveda products in the bathroom.  The honor bar came with a bunch of fun things (if you want to spend $$) like a yoga CD and a pop up map of SF, etc.  Freebies included a jogging map of routes near the hotel and an Etch a Sketch to play with.  We did try to borrow one of the house chess sets, but both were missing.

The best part of staying at a Kimpton hotel: free wine and/or beer for an hour every evening.  Sipping a Washington white, chatting with other guests, watching a riveting game of Boggle taking place around a nearby coffee table- it was like an ultra grown up version of a hostel's lounge.  I mean that in the best way possible.

The hotel staff were very friendly and helpful.  One housekeeper entered our room twice without knocking, so that was weird.  But, lesson learned: always use all of the locks.

I used the fitness center, which was pretty typical as small hotel fitness centers go with two treadmills (one was broken), an elliptical machine and a recumbent bike, and free weights.  There is also a huge dry sauna which I didn't use but seemed to be popular with couples (making out in the sauna??)

Overall, I would stay here again, but with so many other Kimptons in SF and beyond, I'd like to check out the rest.

31/05/07 | Link | Rating: 4.0
23. Mike R.
Amazing hotel for the price.

Cars end up being nearly $50 a night to park,
so watch for a night plus parking package deal.

It's on the edge of the Tenderloin (dont walk
to the West from the hotel), so can get a little
interesting outside at night. But still safe.

Service is simply amazing. And it's a managable
size, 100-ish rooms, not like the monster chains.

25/02/07 | Link | Rating: 5.0
24. Heath R.
Supposedly, every Kimpton Hotel tells a story. So what story does the Serrano tell? The boutique hotel is located in a Spanish revival building, so it's got no little Mediterranean flair, but other than that, little story or history is to be found. Chip Conley's Joie de Vivre Hospitality properties are a little more explicit in their storytelling.

That said, the hotel is wonderful. The staff is friendly and helpful -- I've already gotten help shipping some books to various parts of the United States. The rooms are cozy and clean -- Aveda products in the bathrooms! And there's an evening wine tasting event that features an extremely friendly British tarot card reader who's lived here for 15-plus years.

My view is of rooftops and two Dish Network satellite receivers, which makes for a blase vantage point, but otherwise, I love boutique hotels like this -- why are they all near the Tenderloin?

06/09/06 | Link | Rating: 4.0
25. Kim L.
Good movie selection..stocked mini bar..friendly people.

20/06/10 | Link | Rating: 4.0
26. Laura A.
this hotel is okay. definitely one of the nicer hotels i've stayed at in union square - the beds were comfy & the aveda products in the bathrooms were nice. cheesy leopard print robes in the room. not too far or too sketchy a walk to powell st. i was kind of annoyed about the internet situation, which other people mentioned - the 'business center' charged 5.95 for 15 minutes of internet access - wtf? (and i paid it - what's wrong with me??) also there were not that many channels on the tv, which was kind of annoying, especially when you're bored due to the lack of internet and want to watch tv. decent fitness center on site though - they have a few cardio machines and a cable cross, which i was surprised by.

i also had lunch provided by the hotel for two days, and they knew i was vegan. one day's lunch was horrible (a really bad sandwich) but the other one was amazingly delicious (a vegan red curry). def. hit or miss. it has a restaurant attached to it which i think is vietnamese so maybe that's why the curry was so great & the sandwich so bad.

i wouldn't go out of my way to stay here again, but it's definitely not a bad place to stay. the staff are pretty friendly and they do a happy hour every afternoon which is nice. no continental breakfast.

04/02/07 | Link | Rating: 4.0
27. Joe S.
Kimpton does it again.  This one is a small step below the other Kimpton hotels in terms of facilities and neighborhood (it's borderline tenderloin), like maybe a half-star below, but in terms of service and attention to detail, it's all there and spot on like the others.  The prices seem a bit lower too, and the crowd a bit younger and more Euro. All in all, it's another great place to stay from Kimpton...I really have no complaints.

13/08/09 | Link | Rating: 4.0
28. Shelly V.
We've stayed here twice and love it. The Serrano is a smaller boutique hotel on the edge of the Tenderloin...that's its only downfall, but not enough of one to make me give it a 4.

The hotel and rooms are tastefully decorated. We usually try to stay in one of the corner rooms which is a bit smaller, but it's still lovely. The decor is very nice (fyi: I'm an interior designer) and the beds are fluffy and OH so comfortable! There are also wonderful Aveda products in the bathrooms. The staff is always pleasant and accommodated as well.

At night I believe there is wine served in the lobby which we still haven't taken advantage of. And in the morning there is coffee and tea as well....which we do take advantage of.

All in all this is a nice little hotel that won't cost you a complete arm and a leg and is within walking distance to lots of great shopping and/ or transportation.

03/02/07 | Link | Rating: 5.0
29. Ile F.
We stayed there on one Saturday night.  BF was very excited and said it wouldn't go wrong with a KIMPTON hotel.  He was right!  It is a very nice boutique hotel within walking distance to Union Square.  The front desk was so nice to allow us to do early check-in and accommodated every request we made.  We stayed in a room with street view but it was very quiet.  Inside was decorated with antique accents and vintage furniture.  The beddings were extremely comfortable and plush.  The bathroom is petite but clean. We also found games in the bar and two animal print bath robes in the closet!

The hotel offered complimentary wine tasting in the afternoon and breakfast from 7-11am.  The elevator was fast though its capacity was very limited (4 people max?).  
The only thing we wished they could add was the 24-hour complimentary coffee, tea and hot water in the lobby since they don't provide a coffee machine in room.  

Would like to go back!

25/03/08 | Link | Rating: 5.0
30. Bonnie D.
It was my friend's birthday -- I spoke with the chef (of Ponzu) in the evening whether it was possible to arrange for a cake to bring in the birthday at midnight --- he was so charming & helpful & served up this beautiful platter of awesome desserts plus a cake & most importantly did all of that personally! Now thats what I call customer service --- this hotel won my heart and am so staying there again!

15/09/10 | Link | Rating: 4.0
31. Kathryn G.
Love.  Love, love, love, love this place.  It's my home away from home when in SF.  From the cheetah-print robes to the boudoir-esque wallpaper to the complimentary wine tasting each night, this boutique hotel is the only place I stay in the city.  Walking distance to the bustle and shops of Union Square and stumbling distance from the bars in/near the Tenderloin, it's location is just right.  It's even walking distance to the Embarcadero - as long as you consider 1.5 miles walking distance - and on those rare days when it's sunny and beautiful outside you should totally take that walk.  Ooh - and the bathrooms are full of Aveda products - which is a big plus for this Aveda fan.

11/03/10 | Link | Rating: 5.0
32. Eva R.
Uh, so I will never be rich enough to stay in another hotel in San Francisco. Our family friend was nice enough to hook me, my mom, and my sister up with a room. They put us on the wrong floor they said they would, and were very impatient when my mom was having trouble with her credit card (which was totally fine). I once approached the front desk to talk to somebody and I had to say excuse me 5 or 6 times before being acknowledged.

The doorman would have sucked dollar bills out of my butt if I let him. He was very irritating and fake. Probably the worst part.

Hey, the room was clean.

23/01/08 | Link | Rating: 1.0
33. Ellen B.
Room was smallish and dated, bathroom had no counter space to hold toiletries, and heater was LOUD - like a rocket taking off when it kicked on.

Location is a bit iffy...did not feel super safe at night.

Bed was very comfy and linens very nice.  Staff very nice.

24/02/11 | Link | Rating: 2.0
34. Joon Y.
I enjoyed my stay here for a weekend trip into the city. The room was decent size but the bathroom was a little small. The bed was ultra comfortable. I wish I could've packed that bed and taken it home with me! The service was great and the staff friendly. The only downside was that it's on the edge of Union Square and the TL so the area is a little on the sketchy side and I had a hard time sleeping due to the noise from the minibar refrigerator and the traffic noise from the street.

And someone snoring next to me. =/ hahaha jk

20/04/08 | Link | Rating: 4.0
35. C B.
We have stayed at Kimpton Brand hotels several times now.  I have always received an excellent rate for my stays and this time was no exception.  

We stayed five nights and were in town for the Bay to Breakers run. The hotel is on the edge of the Tenderloin district, which means that you will encounter folks in the neighborhood who have neglected their hygiene and you should learn to avoid trails of liquid that dribble from doorways.  

That said, the hotel was clean, the staff was friendly, the elevators were swift, and the room was tidy.  Our room was on the 12th floor and was larger than I expected for San Francisco.  The bed was cozy and comfortable.  We got free Wi-Fi since we joined the Kimpton Hotels program.  

Wine reception is a nice touch (5-6 pm everyday).  The restaurant attached to the hotel is okay, nothing to write home about.

When I return for next years Bay to Breakers I will look into staying here again.

29/01/11 | Link | Rating: 4.0
36. veronica q.
We found a great deal on hotels.com and ended up having a very nice stay here. Three words: complimentary wine reception (EVERY DAY from 5-6). And although I was excited about the idea of prancing around my room in their cheetah-print robe, unfortunately the robes left much to be desired. They were a little rough and kind of suspect. It is an older hotel and the wear is pretty noticeable (kind of like their robes), but for the price, ammenities, and location, it can't be beat.

17/05/10 | Link | Rating: 4.0
37. Allison G.
I have been staying in a lot of nice hotels recently (reviews to come!), thanks in part to work and in part to my boyfriend's idiosyncratic (my nice way of saying weird) obsession staying in nice hotels.

I stayed at this Kimpton hotel for a week in July for work, and I love it. I loved playing blackjack for a free bottle of wine at check-in. I loved the comfy, down-laden bed. I loved the Aveda products in the bathroom. I loved the conference and banquet staff who were endlessly helpful and accommodating. I loved that I could have brought my dog - and I probably will bring her in the future. I loved the little gym, the view from my top story (17th floor) room, the 5 o'clock happy hour in the lobby, the friendliness and helpfulness of the staff, even the Kimpton pens (which write very nicely).

If this hotel weren't in the Tenderloin, if I hadn't been accosted by panhandlers every single time I exited the building, if their restaurant had a better menu (for both in-house dining and room service), then they'd get 5 stars. But they are in the Tenderloin, where the panhandlers are as plentiful as the up-scale shops. And, so very unfortunately for this lazy foodie, the room service menu was not good enough. (Stay away from the asparagus salad and spring rolls.)

But I hear that the Loin is being gentrified, so now all they need to do is hire me to consult on a new menu, then they'd be set. (I'm only half joking.)

Additional note: the hotel offers in-room spa services, which I did not try.

01/08/08 | Link | Rating: 4.0
38. Kristen G.
I really enjoyed my stay here. Everyone on the staff was super friendly and helpful. They always said hello and goodbye. (I felt a little guilty when I was just going outside for a smoke and came right back in...)

Yes, there is free wine and beer between 5-6 p.m. which I never took advantage of, but should have.

As far as the room size -- it was just me... and they upgraded me to a King. It was perfect for me... two people would definitely be comfortable... any more than that... uh. no. But I would hardly say the room was small.

Decor was cute -- albeit a LOT of yellow and red.

Bonus points for having free high-speed (DSL, not WiFi)

-.5 for being close to a sketchy neighborhood. But really, if you're just walking to or from Union Square-ish you're FINE (I was a woman walking ALONE most of the time I was there and didn't really feel unsafe at all... walk on the side of the Hilton and there are plenty of people around...)

-.5 for being a few too many blocks away from the BART... because lugging 4 suitcases from the Powell St. BART to the Serrano sucked major ass.

07/01/08 | Link | Rating: 4.0
39. H S.
Overall the experience was positive.  I loved the wood work and the interior design of the place.  It's an old hotel so don't expect everything to be perfect.  There are dings and scratches here and there.   The floors aren't always leveled.  The room was clean.  The staff was professional.  There was one weird thing about the hotel.  It didn't have anything to boil water in the room so I asked the staff for hot water.  I made the request at 9pm.  Their response was there would be charge for hot water before 11pm, so I should come back after to 11pm to get it free.  I wasn't sure if this was standard hotel policy or just something a staff member made up because he was busy.

21/06/12 | Link | Rating: 4.0
40. KZ B.
Affordable, friendly, clean, and easy to find in the city. Even the gym was well-done. Staff was very helpful the entire trip.

21/06/12 | Link | Rating: 5.0
41. Deepa C.
I spent the better part of a week here and was more than happy to call this place home when I was in SF. Here are the few of the highlights:

- free valet parking for hybrids!
- free wine every night (which you could grab and take up to your room if you are antisocial like me
 - great room service (albeit a pit pricey). they were really nice about giving me plates and such when i bought some thai for dinner one night
- i can't comment on the maid service (i had papers and computers, etc strewn about and kind of like coming home to a mess) but they were all very friendly.
- the location was convenient but hardly atmospheric. it served my purpose. i was there alone and probably wouldn't have walked around that area after dark alone, but it was very close to all the shops of market street.

15/03/08 | Link | Rating: 4.0
42. Sean D.
The hotel is OK and well located, but while we were out of the room one of the maids came in and stole the numbers off of my AmEx card, and proceeded to sell it to someone in some Baltic country... next thing I knew I was dealing with major CC fraud/identity theft issues and the pain in the rear that entails.

Notified the front desk and they didn't seem to be too concerned with all of it.

Thanks Serrano!!  Onto the Chancellor from now on, I assure you of that.

28/01/08 | Link | Rating: 1.0
43. Mrs. C B.
My daughters wedding was this past weekend (at The Box SF that is a perfect venue for a wedding) and we pretty much took over the Hotel. I think we were in about 18 rooms. We (the parents of the bride) were in a king room that was a bit small. Every thing we needed was taken care of quickly. The front desk was a little unsure how to process a cash transaction, but they got it right. The bed in our room was creaky but for the most part comfortable. The pillows were wonderful and I liked the fact that the blanket cover was fresh & clean just like the sheets. The staff went out of their way to make the room the newly weds were in special. The coffee in the lobby was yummy! I don't care for the super strong coffee the make at the popular coffee places. The restaurant that is attached to the hotel was very good but I think they should offer more choices. All in all it was a wonderful weekend.

19/07/12 | Link | Rating: 4.0
44. Marci B.
I stayed here with a friend for a weekend adventure to SF and it was absolutely lovely! In my experience Kimpton hotels are always top notch, and this was no exception. The hotel and our room were lushly decorated in bold reds and golds. My favorite were the chairs and footstools in one corner of the lobby decorated in Alice and Wonderland print where they have tea and coffee service in the AM. They also offer wine receptions every evening where you can taste some delicious varieties and have a free tarot reading if you so choose.

Another fun tidbit is that when you check in you can challenge the person helping you to a game of blackjack. If you win, you can get free appetizers in the adjoining restaurant or a free bottle of wine (prizes are subject to change). I actually lost but had so much fun in the process (and i think it showed) that they ended up sending up a bottle of wine for free anyway.

We got an online deal for our room, but It can be bit pricey for some, (i expect to pay a bit more for such luxury) but I would definitely stay here again.

29/04/09 | Link | Rating: 4.0
45. M M.
2015 Update:
Y'know, I've been coming back here every year since the original review. I love it, the beds are amazing, and the views on the higher floors are wonderful. The one time we didn't go with this place I really ended up missing it.
I would give this place 7 stars honestly because their reservation crew actually fulfilled a very silly request I had put in only as a joke.
There's free wifi, and coffee in the morning. The lobby is freaking gorgeous. Just watch out for the breakfast buffet the restaurant offers in the morning, as it is crazy expensive.

06/03/11 | Link | Rating: 5.0
46. Norman B.
This would be 5 stars for the price I paid - less than $100/night - but that price would not normally be available (even the Palace was showing the same price).  So 4 stars it is, and only 3 if the rate goes north of $180.

The good: the room size and furnishings are very good.  Comfortable bed, good sheets, quiet, excellent desk chair.  Aveda bathroom products.  The decor in the rooms is up to date without being too wacky, but the lobby decor is reminiscent of a Paris brothel of the roaring twenties (I think.....)

Not so good: no wifi in the room, chipped bath tub, no comfortable chair for relaxation.  The evening free drink stops at 6, so my arrival after work at 6:15 left a lobby strewn with empties and mess, but no free drink for me!

Bad: the location - don't even consider approaching from the South or the West!

12/03/09 | Link | Rating: 4.0
47. Avitania B.
I'm torn about what to rate this hotel. For the price, I'd give it 4 stars. If we hadn't gotten a great bargain and had to pay their normal rate, I'd give it 3 stars. Since I can't give it 3.5 stars, I'm going to have to round down based on the considerable number of cons.

- Free in-room WiFi. However, this is kind of a con because the connection is dog-slow. At least, it was in our corner suite on the 15th floor.
- Ability to play a hand of blackjack to win a free room upgrade. If you lose, you pay $5 to a charity you select from a small list. That's kinda cool. :)
- Dog friendly! We didn't bring the pooches with us on this trip, but I'm always glad to see a dog-friendly hotel.
- Very friendly staff, from housekeeping to front desk.

- SINGLE PLY TOILET PAPER. Seriously. It's soft, but it's still SINGLE PLY. WTF?
- Thin sheets, no comforter. There was a cotton coverlet on the bed, but it was very thin and felt like another flat sheet on the bed. We had to ask them for a comforter.
- At the time we stayed, the building was being restored -- which probably explains the excellent deal we got. The O'Farrell Street side of the building was covered in scaffolding, and it's generally just unattractive.
- Proximity to the Tenderloin. It gets really sketchy just one block over. Let's just say you don't want to go strolling in the wrong direction at night.
- Like Jennifer P. said earlier, the bed is really short. It felt shorter than a standard full or queen-sized bed. I'm 5'6" and my feet dangled over the edge.
- If you're not careful, you will break your neck in the tub. Instead of being flat at the bottom, it's curved -- making it very, very slippery. There are no slip guards, so watch your step!

I didn't have a bad time, per se, but there wasn't much that distinguished this place from your standard chain hotel -- hence, my ambivalence. It's a'ight.

25/04/10 | Link | Rating: 3.0
48. Gustav S.
The hotel was nice despite the fact that is was undergoing renovations to the exterior of the building.  When you check in you can play a game of blackjack against the person behind the front desk.  If you win you can get a free bottle of wine or a free movie.  We lost but the guy still gave us the free bottle of wine, although we never received it because it was never delivered to the room as was promised.  I guess we really couldn't complain since we didn't really win in the first place.  Unfortunately we were in a room right next to the elevator although this wasn't too much trouble as there was not much traffic on our floor.  Also there was not much to see in terms of view from the window.

The Free wine reception is a nice daily feature.  It takes place in the attached restaurant/bar and is really a way to get to you to eat at the restaurant.  But don't feel victimized as the appetizers are actually very cheap and pretty good as well and is well worth the free wine/sangria that you get.

The hotel itself is located on the fringe of the Tenderloin region which can be a bit sketchy at night.  In fact there was a fatal shooting a block away the night we were staying here.  However, I don't feel that the area where the hotel in is unsafe per se.  I have heard mixed things about the Tenderloin.  Some people say it is the worst neighborhood in the US while others say it is not quite that bad and actually has many good restaurants and bars if you can deal with the inevitable crackhead looking for some spare change.  I have also read it is home to many Vietnamese immigrants who can only afford to live in this region because of the high cost of living in the city so if you are looking for good pho, this is probably the area to find it.  There are some good local restaurants nearby if you can deal with staying near the Tenderloin.  Dottie's is supposedly one of the best breakfast places in the entire city and is right around the corner on Jones Street.  We did not eat there but the line was out the door for this place and some friends also told us it was their favorite place for breakfast in the city.  Also there is a great little coffee shop, I believe it is called Hooker's Cafe or something like that, close by.  I can't remember what street it is on, maybe Hyde street south of O'Farrell, but you can easily find it on Yelp.  If you go try the caramels and bread pudding.

31/08/10 | Link | Rating: 3.0
49. Betty W.
This is probably the only hotel I've stayed at in San Francisco since I live here but I was happy to experience the kind of hotel that my city could offer to its visitors. I ended up here for my best friend's bachelor-ette party and a group of us five girls got two rooms for under $100 each that night. Use Hotwire.com and you're good to go. What a steal for a hotel located in/around Union Square. There's free valet parking for hybrids, which my Prius-driving friend couldn't have been more happy about, but also a lot right across the street for us gas-guzzling-car drivers.

The beds were super cushy and comfortable. Bathrooms were on the smaller side if you have a group of girls crammed in there wanting to get ready, but other than that it was fine. The room even came with an iPod stereo which we plugged in while drinking the free wine that the lobby provides a tasting (or healthy generous sampling of was more like it for us - it was pretty much an open wine bar with only two kinds of wine, but who's complaining when it's free?) of.

Serrano is cute, very boutique but with just the right sprinkling of luxury and all around very comfortable at a very reasonable price. The staff was also really friendly and nice, helping us take a ton of pictures, pointing us in the right direction of where to go and very knowledgeable.

I don't know if I'll come back just because I'm from here, but I almost want to. :)

15/07/08 | Link | Rating: 5.0
50. Katy M.
This is a review for the bar only (though the lobby is lovely, typical Kimpton refresh of a period building with nice architectural detail).  Great place to meet for a quick cocktail or a nibble downtown.  Excellent wine list, nice set of happy hour appetizers, though you may want to avoid the house wines (which my companion deemed "sufferable.")  Animated but not too noisy, so it's appropriate for all types of meetings, whether business or pleasure.  I'm glad to know about another place to meet near Union Square.

09/02/11 | Link | Rating: 4.0
51. John-Michael C.
I forget why....but I believe they had a free wine service in the lobby which was pretty damned good.....and convenient for us to snatch a couple bottles on the way back to the room.

There's a suite with a tub in it......enough said!
I'm going back for that one day!

02/04/08 | Link | Rating: 4.0
52. Thorsten K.
I have been there three times in a row.
What more do you want to know?

Nice clean rooms. iPod dock. Flat screen TV, Wine Hour, plus, plus, plus...

Well done Folks.

07/08/09 | Link | Rating: 5.0
53. Keenan K.
I got an amazing rate on expedia for this hotel. What sold me was the free wine tasting nightly and Ponzu Bar connected to the hotel. Rooms are comfortable and the suana in the gym was nice after a long day of walking. Close to everything but not in the heart of it. Wi-Fi sucked in my room but hotel lobby was fast. Nice thick walls so you can't hear next door guest. Will stay here again for sure. Great stay.

23/11/10 | Link | Rating: 4.0
54. Heather C.
This hotel is awesome and a great value ($109-139/night).  

Room was really clean, with comfy bed and nice shiny flat screen TV.  Aveda products in the bathroom, great coffee in the lobby, games available for checkout and free wine from 5-6 pm.

Above and beyond, what set Serrano apart from others was the overly impeccable friendly service.  Porters greeted me by name "Good to see you again Ms so-and-so".

The neighborhood really isn't that bad -- it's closer to Union Square than it is to the 'Loin. If you walk down O'Farrell rather than down Taylor you stay away from the sketchy areas...

13/08/08 | Link | Rating: 5.0
55. Scott M.
It's average amongst the Kimpton Hotels. My room smelled like they tried to cover up years of smoking. Some the furniture was a bit worn down like the couch on my suite,  I wouldn't sit on it.

05/10/10 | Link | Rating: 3.0
56. Christian R.
Nice hotel but the local crack heds which roam around the outside of the complex really kill the mood. Parking is very expensive...but the hotel itself is very nice. Clean, nice staff, free coffee and a pleasant entrance make it a worthwhile stay. Good place to stay and close to union square....

17/12/10 | Link | Rating: 4.0
57. Rob N.
The price, location, and wifi are all excellent. The cleaning staff are super nice. The room is okay. The fragrance in the laundry towels and sheets is too strong. The fridge is only for minibar. No microwave. No breakfast included :( and sadly the worst part is that the hotel is on the edge of a very rough neighborhood at night. There are a lot of great Vietnamese restaurants that we like. I would gladly stay here again with all this being said.

01/09/12 | Link | Rating: 3.0
58. Mimosa O.
I loved this place, we stayed here for a short vacation & we loved it, we got a room with a very comfortable King Size bed, and the linens are so awesome! The bathroom is super clean and they have Aveda products that I loved and I know my boyfriend enjoyed too.

Want a taxi?, the doorman will get it for you in a few seconds.

The building is a historic place but nothing looks old, the lobby is beautiful and almost all of the staff super-friendly, the restaurant downstairs has very good food and the Wine happy hour is a very enjoyable time at the lobby area, they also have a fitness room and a nice business room so we were able to check in on-line.

We'll be back to San Francisco again and we will come back to the Serrano for sure

04/11/09 | Link | Rating: 5.0
59. UCLA B.
This is a fantastic hotel!  Great location, good price through Expedia,  clean, friendly staff, and super comfy beds.  I really like Kimpton hotels - they do everything right!  The Aveda bath products were especially nice.  The concierge was super helpful and gave us restaurant recommendations and directions and put our car out front so that we could leave as soon as we return.  Parking is pricey, but isn't it always in the city?!

17/07/11 | Link | Rating: 4.0
60. John H.
Not bad, not bad at all.

Nice, clean, and reasonably sized room compared to what you usually get in SF for under $200 a night.  Also liked that there was a gym and parking at the garage next door was only $20.

The only problem?  The neighborhood, after dark.  Not exactly the best for being social, but *is* good if you're looking for crack and a hooker.

25/06/08 | Link | Rating: 4.0
61. Ana M.
3.5 Stars! For the price and location, I really enjoyed my stay here. However, the wine reception is incredibly lackluster and the suite was slightly disappointing. The iPod player was broken, and it there was only one in the bedroom. I was hoping to have one where we hang out, in the living area. For a Kimpton, I guess expected a little more.

11/07/11 | Link | Rating: 3.0
62. Jason F.
Location location location! I came here for a concert which was at the Warfield and it was a couple blocks away, can't beat that! The down fall, not in the best neighborhood. The hotel room was nice, clean, and quiet...exactly what I was looking for. It is also close to restaurants if your hungry or feeling like a late night snack. I would stay here again.

27/06/11 | Link | Rating: 3.0
63. Ashley C.
+1 for awesome location -- a few blocks from union square
+1 for service. no problems. friendly. found solutions to my problems.
+1 for interesting amenities: Cheetah Print Bath Robes! AWESOME ahhahah.
+1 for clean rooms

Found this place through hotels.com and got a one night stay on a friday night for $135. I saw on other reviews they got some awesome deals, but this was the best deal i found in town. Got a 20% discount for last minute booking haha.

First room we got had one king size bed. the room was right next to the elevator and smelled musty. Very odd shaped room. I called the front desk and asked them to switch rooms -- they gave me a much larger room with two beds! SWEET.

Ok the lobby is very deceiving from the actual rooms. The lobby was nice and ... historic looking?

Then when you go up to the rooms ... you're literally entering a box of stationary that you would send to your mom for easter. I'm not hating I just thought it was cool. The walls were bright pin strip yellow and it made the room seem real bright which i liked. I was just waiting for a giant rabbit to hop by.

I also enjoyed the lighting of the bathroom -- perfect for those who want to get fancy for the evening.

I didn't enjoy the thing that looked like an urn above the lamps on the desk. A little odd.

Let's not forget the cheetah print bath robes..awesome!

**Tip: if you're bringing a car don't valet it! There's a parking garage almost next door that does 24hour parking for like $30 bucks...saved me $15 bucks!

Also, this place is still going through remodels, it didnt bug me because i was here on the weekend.

Finally, great location -- 3 blocks from union square and 1.5mi from broadway (we went to Atmosphere Night Club that night) Perfect because cab fare was only $9 each way.

I would probably come back here again.

23/09/10 | Link | Rating: 4.0
64. Christina P.
While small, I still really enjoyed this hotel. I am a huge fan of boutique hotels (Kimpton in particular) and chose this location to stay for a night up in the city a couple of weeks ago so that I didn't have to drive almost an hour home after the Brand New concert.

The bell service is a little rough around the edges -- same with valet. However, check in was smooth, and I loved the corner room! Great, gold and red decor in the room, with an extremely comfortable bed!

Great location for where I was going, was just a cab ride away from some fun bars and Slim's (the concert venue).

Didn't try the restaurant downstairs, but would in the future.

If you're an AAA member make sure you book with those rates (or the Yelp one) to get a great price.

30/07/09 | Link | Rating: 4.0
65. April M.
Service was great.  Room was nice.  814 is a corner room with opening windows which lets the life of the City in.  Great bathtub narrow but deep.  Coffee was very good in the lobby.

17/07/11 | Link | Rating: 4.0
66. Christy D.
As usual, the KImpton experience is a great one. Kimpton customer service cannot be beat, and the Serrano was no exception. The staff is very helpful and great to work with. I played wii during wine hour, which pretty much rocked my face off.

The rooms are smaller at this botique hotel, but such is to be expected in SF. Great deep bath tub, leopard robes, huge comfy bed.

What's not to love? Oh, and great deals pop up every now and then (online specials etc...)

07/01/10 | Link | Rating: 4.0
67. Lauren M.
I've been coming to San Francisco quite a bit for work over the past six months, and have always stayed at the Serrano.  Why?  Well, I'll tell you.

First of all, I love the front desk staff, especially JP.  When you check in you can challenge the front desk to a game of 21.  If you win, they give you a bottle of wine.  Well, I have consistently lost every time, but I still get hooked up with a bottle of wine.  In addition, they recognize and care about their frequent guests - it makes me feel at bit like I'm at home, even though I'm on the other side of the country.

The rooms are small, but the bed is very comfortable with nice linens.  Also, the rooms are equipped with flat screen tvs and internet (though not wireless - this is my only complaint).  Also, the bathrooms are really small and some don't have very much shelf space.  Same goes for the closets - i had one room with a closet that could only accommodate about 2 hangers.

Every morning there is free coffee and tea in the lobby, and in the evenings there is free wine between 5 and 6.  The wine is nothing too special, but, well, it's free so I am not complaining.

The neighborhood isn't the greatest, and definitely turns a bit seedy when the sun goes down, but it is really close to the BART, shopping  and great restaurants (see my review on Fino) so the seediness isn't such a big deal.

All in all, I enjoy the Serrano (otherwise I wouldn't stay here so often!).  There are definitely nicer hotels in the area, but none that seem to have as many personal touches as the Serrano.  It's nice to stay at hotel where they really care about their guests.

07/02/09 | Link | Rating: 3.0
68. Jessica R.
I showed up way too early for check-in but they were happy to accommodate me and get me into a room asap.  Even though the room was probably the size of my bedroom in Manhattan... I was happy to take it as I needed a nap!  And nap I did.

The bed was extremely comfortable and the linens soft and luxurious.  Despite the small layout, the furniture in the room seemed to fit perfectly.  I thought the bathroom would be cramped but it was a generous size, considering.

The lobby is probably my favorite part of the hotel with is rich color and antique furnishings.  If I lived in San Francisco, I'd probably use this place as my reading room.  Also, they have a free wine service in the evenings.  I didn't get to take advantage of this, but who doesn't love freebees?

Every time I left the hotel or returned, the staff was always sure to throw me a friendly greeting and ask if I was having a wonderful day.

The area isn't too bad but depending on where you originate, can be shocking to some.  The area is never desolate so it's not like walking down a dark alley full of weirdos.  I find that the panhandlers in San Francisco are crazy, but harmless.  Just ignore them.

I used Orbitz to book my flight/hotel (like I always do) and I received a phenomenal deal.  After all was said and done, I ended up paying approximately... wait for it... $60/night.  That's way below what I should have been paying.  I will stay here again.

04/11/09 | Link | Rating: 4.0
69. Lissa -.
Nice room, quaint bathroom, good service. I hardly spent that much time in the hotel, but when I did it was a nice experience.

It is on the fringe of the sketchy area, so I did feel uncomfortable walking at night by myself. Fortunately I followed the suggestion of another reviewer and walked by the Hilton side where there was plenty of foot traffic.

However, since I'm not from the area, I felt myself becoming paranoid about stuffing my pants pockets full of my credit cards should I be mugged and my purse snatched away.

Summary: Quaint hotel, so-so area (but close to Union Square and the BART metro to get back to the SFO airport), basic amenities, no pool.

The one curious thing that I thought about the bathroom: They have a full-length mirror facing the toilet, so whenever you're sitting there you get a great view of yourself on the throne. That's what everyone really wants to look at, don't they?

09/09/09 | Link | Rating: 4.0
70. Sarah V.
I stayed at this hotel for work in the month of December.  It wouldn't have been my first (or second) choice for lodging.  But being in the city of San Francisco when it is raining is one of my favorite things, so who cares about the other stuff.  

Since I was sick, I was not happy about the yellow walls.  They were too bright and kept closing in on me.  I also couldn't figure out how to work the television.  At first I thought it was because I don't have one at home.  Then I thought maybe it was broken.  Finally, a friend/colleague helped me out with some directions on how to work the thing.  I'm glad I asked because I caught West Side Story and some amazing dateline and 20/20 episodes.  

The best part of my stay here was talking to the bellman.  He was a very nice gentleman with a sweet accent.  Eastern European, I think.  People make the world go 'round.

21/01/09 | Link | Rating: 2.0
71. Tiffany O.
This hotel is in a terrible area. I was mugged walking home from dinner with a group of people, right in front of the place, steps from the front entry!  The hotels front entrance security guard was MIA and the hotel staff was totally unconcerned. The cops said it was a bad area and this type of thing was pretty typical.  Don't risk your life!

26/07/11 | Link | Rating: 1.0
72. Sherry G.
I give the service an "A" for Awful (& I'll throw in Abyssmal while I'm at it). As an "In Touch" member, we were entitled to a free upgrade, if available.  Unfortunately, the staff was "Out of Touch."  Never before have I been treated with such disrespect at a Kimpton Hotel. No, they didn't throw wine on my silk blouse, they just tried to convince us that a king bed was an upgrade from a queen, when both rooms were the same price, and after they said there were no upgrades available. Thanks to Internet Johnny-on-the-Spot research, we learned there were upgrades available. So what did our good friends at the Seranno do at that point? Do you really wanna know?!

They "upgraded" us to a disabled suite boxed into the hinterlands of the 2nd floor, which felt like a cave. Instead of a bathtub (which we requested), there was a "wheel-in" shower with grab bars. Really sexy (well, maybe for some, & I'm not judging; it just didn't cut it for us).

The service went downhill from there. Needless to say, we didn't unpack our bags; we just wheeled them outa there and never looked back.  

I'll be referring family, friends & business associates elsewhere. You have to provide respect & professionalism along with a groovy lobby & free wine to be worthy of 4 or 5 stars. This place may be pretty & charming, but management would do well to take a few courses on customer relations.

30/01/10 | Link | Rating: 1.0
73. Jason L.
Came to SF for a quick getaway from Southern California and picked the Serrano hotel because I enjoyed my stay at a Kimpton hotel in San Diego.  

I have to say the Serrano was great!

Rooms were super clean, nice flat screen and IPOD dock, great decor ...

I would definitely stay again!

17/06/09 | Link | Rating: 5.0
74. Holly S.
Definitely a "boutique" hotel.  Rooms very small when you have two people with two suitcases you have very little room to walk around without tripping over something.  But in all fairness i knew it would be small going in. The room was comfortable with nice furnishings and linnens.  All of the staff made us feel comfortable and would help us with whatever we needed. A+ staff!! The location is what docks the hotel the most.  One block over is a kinda sketchy part of town. I wouldn't go anywhere in the tenderloin without my boyfriend with me. But the hotel was very nice.

17/10/11 | Link | Rating: 3.0
75. Gina C.
Great location in Union Square, but was a bit dissapointed with the service, and the amenities.
The room was clean, but a bit small (especially bathroom). The only lighting were from two lamps near the bed. The staff wasn't very friendly. For the price of the room, I thought it should have been better. The "little stuff "really does matter.

15/09/10 | Link | Rating: 3.0
76. Patrick N.
I'm sure this is was a deal you could only get during massive flu panics, but I paid $90 a night for this place. The Serrano Hotel is a classic San Francisco hotel: small room, antique lobby, elevators that are a listed capacity of 12 people, only if the 12 people are midgets and paper thin.

The pluses: the rooms are bright, really bright (yellow isn't everyone's color, I guess). I was lucky enough to score a corner room, so I had two great views outside of the window. The flat screen TV was digital and recieved HD. The bed was the most comfortable bed I've slept in a hotel in the city (Sorry, Fairmont). They had afternoon wine servings (just long enough to enjoy, not long enough to get drunk). The wine was good considering it was free. The staff was wonderful, and even retrieved an iPod I left behind.

The minuses: It is S.F., so that means that four or so block walk to BART is past the usual homeless people. It's a bit too far off of Union Square. The bathroom tub was narrow, very narrow.

11/05/09 | Link | Rating: 5.0
77. Matt C.
I just stayed at the Serrano Hotel for five nights last week and had a great experience.

A lot of Yelpers recommended the hotel and I was drawn in by the special Yelp rate, which worked out to $104/night for a room with two double beds (rates are subject to change).

I normally run away from places described as "historic and charming" because that generally means, "we hope that you're easily fooled by crown molding and old wallpaper because this dump is falling apart and it smells like mold."  Fortunately, the Serrano Hotel just flat out rocked.

The owners seem to have modernized just about everything they could, so you get a lot of modern amenities (wi-fi, really quiet rooms, instant hot water, comfy beds, etc) situated within a genuinely quaint setting.

The rooms were snug, but I have to give MAJOR kudos for how quiet they were.  I am extremely sensitive when it comes to noise and was not happy when I discovered that our 10th floor room was literally the first one off the elevator.  Amazingly, the door sealed like a bank vault behind us and the noise-reducing windows made our room quieter than a graveyard.  I didn't have a single issue with noise outside or inside the entire week.  Amazing.

The bathrooms were also tight, but they were stocked with Aveda products.  I'm indifferent to that kind of stuff, but it made my girlfriend happy.  ;)

The staff was also great.  The bellmen/doormen always greeted us with a friendly smile and the front desk was very helpful.  We had a very minor issue with the room right when we checked in and Maintenance sent up a very polite guy within minutes to fix it for us.

Unlike most hotels I've stayed at, the lobby actually gets used by people.  The hotel keeps some board games and newspapers and snacks down there and I always saw about a dozen people in there mingling and relaxing.  It was a really nice feeling to walk past all that positive energy before you venture out into the city.

Speaking of which, the neighborhood is a bit sketchy during the day and it made me nervous at night.  However, that's just how things are around Union Square and you'd have the same issue at any other hotel in the area.

The neighborhood quiets down quickly after 8pm and my girlfriend and I chose to take cabs out to dinner so that we didn't get stuck on a deserted sidewalk with any unseemly characters.  It probably would've been fine, but we were just more comfortable that way.

I also walked about 1.4 miles to and from my office each day in SoMa without incident and the hotel was only a few blocks away from the bus, rail, or cable cars.  Great location, overall.

The Serrano Hotel was a great place to stay, made even better by the special rate for Yelpers.  I will definitely stay here again.

13/09/09 | Link | Rating: 4.0
78. Jacquelyn M.
Loved it.  Great location, super cute room, and very friendly staff.  Overall very pleasant experience :-)

26/09/11 | Link | Rating: 4.0
79. Adrienne F.
Absolutely adorable hotel.

I stayed here this past weekend for a quick little vaca to SF.

I was looking for a cheap, decent hotel, in a great location, and Hotel Serrano delivered. I found it on Hotwire for $100 per night. What a deal!

This hotel has EXCELLENT service, especially our bell boy Stephan who treated us as if we were royalty. Thank you Ms. Fedrick, yes indeed Ms. Fedrick, can I get you anything else Ms. Fedrick? Wow, thanks Stephan, your the best! :)

The decor in this hotel is very antique looking. It is old style victorian, where the room is tiny but the decor is bright and bold. When you walk in the room it is a breath of fresh air, very clean, with a great view.

They have complimentary wine happy hour from 5 to 6! I am not sure if this is every day or just saturday, but it was great to just get a little chardonnay and chat it up with other visitors.

The location of this hotel is also perfect, right down the street from Union Square. We ate at some great spots right next door to the hotel. The Grand Cafe, and some great irish pub! Also the place Nan and Curry looked pretty delicious, but we didnt get a chance to go there!

So, when you are in SF for a short time, stay here. You wont regret it!

02/03/09 | Link | Rating: 5.0
80. Gamward Q.
Went up this past weekend for the UCLA-Cal football game.  The city was packed with Bruins and Trojans in for the USC-Stanford game, so it was hard to find a cheap room.  I got a good rate considering what everyone else was charging.  It was advertised as a Yelper-rate.

The service was fantastic, from the valet, to the desk, to the wine reception, to the elevator didn't take more than 10 minutes.  The rooms are a bit small, like most hotels in old buildings, but the bright decor and the two large windows make the room feel bigger than it is.  The bathroom is small, but laid out well enough.  

The location is pretty good.  It's just a few blocks to Union Square, and a few, steep, uphill blocks to Nob Hill.  Of course, being SF, it's also a few blocks from sketchier neighborhoods if you venture that way.  I felt safe walking around the hotel area both day and night.

They are doing exterior renovations, but nothing was going on during the weekend.  You can self-park next door or across the street for less than the $40 hotel parking fee.

12/10/10 | Link | Rating: 4.0
81. Christine L.
We stopped here on our way to northern California (yes, there is a north beyond the bay area).  We also brought our large, american bulldog-pit mix with us.  

Kimpton hotels are great.  They love animals and are extremely accommodating, in addition to being a comfortable, fun place to stay.  No extra fees and we felt super-welcome here.

When I walked into the lobby, it was had cool, bold decor (like another user said) and whenever we travel with the pup, I am always wary of people at the hotel being kind of put off by him because he's big and usually there's a size/breed restriction.  This is the only hotel I have ever been to in which the staffer said was completely friendly and relaxed.  

Any other worries I had about this melted away in the morning.  When my partner took the dog out for a quick pee, he encountered numerous other dogs on the way down (no doubt on their way to do the same thing).  Love it!

Also, for internet/workaholics, there is free wireless here as long as you enroll (like a Ralphs or Vons club member) in a free membership.  

Small things that would have been lovely:

1)  We can hear a motor that was kind of a low buzz throughout the night (not the best room);
2)  It would have been nice to have more surface space to put things (especially in the bathroom);
3)  DVD player;
4)  a way to crack open the window even a teeny bit.  Even though it's city air, I still like it.  

Lovely!  Can't wait to stay at other Kimptons and to come back here in the future.

12/03/10 | Link | Rating: 4.0
82. Patrck C.
More 3.5 stars.  I got the room for about $100, when normally its about $250.  So for the money I paid, it was a very good deal.  But I would probably not spend over two bills to stay there.  

The good: The staff was very nice, but I didn't really request much out of them since I was out of the hotel for most of the time.  My room was nice and clean.  A few dirty spots in the corners, but nothing too bad.  Towels were nice and plush.  And room itself was nice sized for SF.  

The bad: like most old hotels in SF, walls were very thin so I could hear actual conversations going on in next room.  Bathroom is tiny.  If someone is sitting on toilet, can't open the door.  Bed is a bit short.  I'm 6ft, so I had to make sure I was all the way up to keep my feet from dangling.  

Note: it is in the Tenderloin area of SF.  If you start walking south or east, it starts to get a little bad.  But areas north and west are fine.

20/08/10 | Link | Rating: 3.0
83. Dan D.
Yeah, I'm a fan! Took my nephews to see Kid Cudi at the Bill Graham Auditorium (see my review) and chose Serrano based on your reviews. Thanks Yelpers! You all did great! Deo at the front desk was a class act. He showed respect to his customers and was very accommodating. He gave us our room on the 5th floor and was nice enough to let us see the "Wicked Suite" that I learned about on Yelp. If you are a fan of theatre arts, then you will LOVE this room. It's dedicated to the City's cultural arts entertainment, specifically, the production of Wizard of Oz. There's a beautiful lithograph of the Wicked Witch of the East above the headboard, a portrait of Glenda (good witch of the North) in the bathroom, playbills from actual performances adorn the walls two plush purple felt theatre seats opposite the bed. If you read "Ken's" review, don't be alarmed. He's obviously not a fan of the arts. If you are, pay the extra dough for the Wicked Suite. You will not be disappointed.

Our room was just right. Comfortable beds, a nice desk and chair to work on, decent size TV, surprisingly decent prices on the mini fridge contents, hotel safe if needed. The bathroom was good size, adjustable lighting (for the romantic nights), good size tub and great shower. Everything was clean and comfortable. They have these crazy leopard print bathrobes hanging in the closet for sale. Unfortunately, they look like they've been there as long as the hotel itself. But at least it makes for good conversation and Facebook pics.

The hotel lobby is beautiful. Wonderful architecture and color scheme. They provide coffee and croissants in the morning. Parking is available but we found a lot much cheaper immediately adjacent to the hotel. We actually thought it WAS hotel parking but were glad to save the money. They also allow free in and out privileges in case you were wondering. But why drive when you can walk everywhere? We walked to dinner at this hip little place on Cyril Magnin called First Crush (great meal). We walked to the Bill Graham Auditorium. We even walked to breakfast the next morning. It was great!

Highly recommend Serrano Hotel.

21/06/11 | Link | Rating: 4.0
84. Sara B.
Overall a good hotel for the price.
Good: friendly staff, complimentary wine at 5pm, coffee served in the morning, and free copies of NY Times! Good central neighborhood.
Bad: rooms are pretty small, probably almost too small for two people. while the staff is nice, they dont notice who comes in and out of the hotel whatsoever, which is a little scary since i was staying here alone. Room service menu is very limited and small. Internet is advertised as free but its really 10 dollars a day unless you sign up for a kimpton rewards program.
Dont think i'd stay here again but i'd still try out some of the other Kimptons.

18/05/10 | Link | Rating: 3.0
85. Caroline P.
OMG I LOVED this hotel. I especially loved that I was able to stay here for so cheap considering it was during a holiday weekend! And that's thanks to the Yelp discount.

And my favorite aspect of it is that it's so close to the best bars in SF -- Bourbon & Branch and Cantina to be exact. You can even walk to the Tonga Room should the mood strike you, and if you're not afraid of a steep hill. But yes, walking distance to those bars, Union Square and even Embarcadero is a definite plus. And everyone's favorite breakfast spot, Dottie's, is just a block away.

BTW, if you're a runner you'll appreciate the little map with jogging routes in the area that the hotel provides you with. I didn't use it though since the small gym on the lower level was always empty with available treadmills.

Oh, and you gotta love the fact that every day from 5 to 6pm there's free wine served in the lobby.

I also LOVED the bed. The sheets are so soft, the pillows perfect and the bed so comfortable. I slept better here than I do at home!

My one grievance is those leopard print bathrobes are so harsh that they just don't feel good on. It's like they were laundered with too much starch. Pass.

06/07/09 | Link | Rating: 4.0
86. Samantha H.
Really small rooms with everything locked.They obviously painted over cracks and you can see the paint peeling. The bathroom was small and the neighborhood was scary. If my boyfriend hadn't been there I wouldn't have come out of my room. The gym was very little. I seriously felt claustrophobic. The overall service was okay but not crazy good.

I won't be going back unless they decrease prices, my boyfriend is with me and I'm desperate.

04/05/10 | Link | Rating: 2.0
87. Jen C.
I got this hotel on Priceline, the reviews were good so I felt optimistic but not expecting much.  This hotel exceeded my expectations by far.  The room was classy and entertaining.   There was useful stuff laying around such as warm socks (with a price tag), umbrella and an "etch a'sketch" set.  They have Aveda toiletries.  The furniture was gorgeous.

I found remarkable that they have a recycling bin in the room. The Serrano is one of those places that you feel you need to spend some time in.   I agree that the area is a bit sketchy but there is always plenty of car and foot traffic and you are about 3 blocks from Union Square.  So, toughen up and have fun.

22/09/09 | Link | Rating: 4.0
88. Molly S.
Stayed at this hotel for business. It is right at the edge of a sketchy neighborhood and a great one, but the staff acknowledged that up front telling you to only "go left, not right" when leaving the hotel. I had a corner room that was small but comfortable. I'd recommend that you call ahead and request not having a room by the elevator (1117 for instance on the 11th floor) as it was literally inches from the elevator. Overall a great stay. I'd go back.

25/03/12 | Link | Rating: 4.0
89. Saya G.
I loved the Serrano! Great location, friendly staff, clean rooms (small, but I think that's expected in SF). The lobby is inviting and I liked that they have a good bar/restaurant (Jaspers) downstairs. As a intouch member I got a raid the mini bar coupon and two free drinks at Jasper's! Also, the rate online was well below other hotels in the area.

15/01/12 | Link | Rating: 5.0
90. Kat T.
Special Yelp rate? I need to check that out! I always get a 10-20% discount for being a Zipcar member- see zipcar website for details.  
The Serrano Hotel's 'theme' is wine. With a top notch Napa Wine store a block away, it's great to get your own bottle and take it up to your room.  But like all Serrano hotels, there is a wine hour.
Watch out about the few streets south of here- it can be a little dirty and scary. Oh yeah, I guess if you go West, there are also a few streets of sketch. North- well you can go a block without running into something bad.
So, when leaving here, hail a cab and go straight to your destination. But, cabs can be hard to get here, with the Hilton on the other corner, they seem to get all the cabs lined up there, without one coming to the Serrano. Bring your cabbie call and be assertive to get the cab coming to you.

12/10/09 | Link | Rating: 3.0
91. kainoa r.
I'm a sucker for all that is Kimpton.

And having stayed in about a dozen of their hotels, it was strange to walk away from the Serrano and think that it might be the least awesome I have been to.

Don't get me wrong, it was fine. I knew the room would be small (Union Square), and that it wasn't large enough to offer a full-range of amenities. I knew these things going in.

The bathroom was small but adequate, and the Aveda helped out there. The TV was big (thought the remote was broken) and the bed comfortable. I had a view of some alleys and the tops of some Tenderloin buildings, but I also got a lot of natural light, which was nice.

The front desk service was friendly, not over the top, just friendly.

The wine hour was not so good the night I was there. Icky Tempranillo.

The restaurant (Ponzu) wasn't bad, but could have been better, and the bartender seemed a little green.

Think I lost/left my favorite brown sunglasses in my room though Housekeeping never found them. AND, housekeeping leaves at 5pm each day so there is no turn-down service, and good luck getting your room cleaned while you're out to dinner. Apparently all that is offered in that department in the evening are towels.

Still, it's a nice hotel, and I would stay again.

14/12/09 | Link | Rating: 4.0
92. Andrew A.
The place was better than I had expected. I read several reviews stating how "sketchy" this place is in the evening, but come on folks, this is SF! I definitely enjoyed my stay. The staff were friendly and the location wasn't bad at all. It's only a couple of blocks from Union Square.

28/01/12 | Link | Rating: 4.0
93. Hugo J.
The need to clean out the closet... it's too small and got so much sale items stuff in it. It smells horrible. Paying over 200 a night and cant put anything in the closet. No safe deposit box? this is wrong.

23/02/12 | Link | Rating: 2.0
94. Shay R.
My boyfriend and I loved our stay at the Hotel Serrano! We came to SF to celebrate his birthday and the staff made him feel very special! We loved the personal touches! All of the staff was very friendly and attentive and had a good sense of humor. The wine social hour was fabulous. We met some very cool people and the summer sangria was awesome! The Kimpton In touch loyalty program is great and allows you to have your own preferences when you stay at a Kimpton hotel. Overall, very nice experience and can't wait to go back!

30/05/13 | Link | Rating: 5.0
95. O N.
Cute old fashioned (beautiful lobby) but at the same time very modern and hip. And it is CLEAN. Our room wasn't huge but it was very comfortable, with nice comfortable beds and windows that actually open. It was also quiet! None of the constant noise of larger hotels. Morning coffee and tea was organic and very good. The Serrano is within walking distance to all of the shopping and other entertainments in Union Square.

The staff is outstanding - always helpful and friendly. That is the BIG difference between he Serrano and other hotels.

02/05/12 | Link | Rating: 4.0
96. B.J. W.
Two years ago, my house was made uninhabital due to storms and a home remodeling disaster.   I desperately needed a place to stay with my two large dogs at  reasonable rates.  The Kimpton chain allows pets as long as they are well-behaved.  They don't have the kind of restrictions as to number and size that other hotels have.  That's how I ended up at the Serrano.  I stayed in two different rooms.  The building is quite old and as a result, the rooms tend to be small but adequate and the bathrooms are oddly arranged.  But they have all the comforts one would expect from a boutique hotel.

They also strive to be green and environmentally conscious.  There are recycling bins in the rooms and a long list of options for conservation-minded folks.  That's another big plus.

They have a good coffee and tea service in the lobby in the morning to get you started.  There is a wine-tasting of California wines in the late afternoon with a chance to mingle with the other guests in the beautifully decorated spacious comfortable lobby.  Invariably, when I was sitting alone with my dogs (who loved the deep carpets and the attention) people would come over to pet them and say how much they missed their pets at home.  My dogs had to get used to the noise of the elevator, but once they got used to it, they were very happy about their temporary home, especially all the petting and treats handed out by the staff.  They also keep a supply of poop bags at the desk as well as treats.  What they didn't have was a can opener for pet food, so I had to buy one and gave them one as well for the next person who asked.  So, that shouldn't be a problem in the future.

Where they really stand out is the friendliness and helpfulness of the staff who make every effort to make your visit comfortable and stress-free.  Pam Davis at the front desk knows the city and has been in the hospitality business here a long time and was an angel.  So was one of the older doorman with whom I had many conversations.  He wasn't just helpful, he was wise and protective.  That's a real plus since the location is on the edge of the Tenderloin as well as blocks from Union Square and it's luxury stores.  Even though I knew my way around, their knowledge , experience and advice was invaluable.  

The minuses were few.  I had problems with the phone in the rooms and the phone message system left a lot to be desired.  I would have been better off if I had a good cell phone and stuck to that.  I hope they fixed the phone system, because missing calls and messages can be a bummer.

Breakfast at the restaurant also rates 5-stars.  It's included in some package rates.  Good food, comfortable, quiet atmosphere, exceptional service.  I met some very interesting people while lingering over coffee who appreciated tips on non-tourist places to go and enjoy the area.

It was a case of misfortune turning into good fortune, an involuntary vacation in a beautiful setting, amiable guests,  gracious hospitality and accomodations.  I  was amazed at the number of guests who live in the area who stayed here for a respite, a low-cost get-away for a weekend or special occasions to celebrate a birthday or anniversary. But then, why should one have to deal with the stresses of travel when such a place is in your own backyard?

01/03/10 | Link | Rating: 5.0
97. Ishah J.
We stayed 2 nights and had a great time. The bellhop was very nice and helped us right away as soon as we pulled up. There was some construction going on but we were never disturbed by it.

I wish we had taken advantage of their parking service. We ended up using Toca garage behind the hotel - prices were good but they stole things out of our car. Next time we will be using Serrano's valet service!

We ordered room service for dinner from the hotel restaurant, very very good. Pricey but tasty.

Room was very clean, bed was soft, bathroom is small but in a cute way.

Would definitely recommend.

20/02/11 | Link | Rating: 4.0
98. Flor D.
Great staff and awesome location.  Love that they have a "free" happy hour with cocktails in the lobby.  Love that they have free copies of the NY times and USA today papers.  Also love that you can rent the scrabble and other board games located at the front desk.  

Rooms are not very huge, but they worked for me.  Beds are comfortable, and liked that I can adjust the temperature in my room.  Bathtub is bigger than those standard fake ones you see at other places.  Big plus-they provide Aveda products for lotion/shampoo/conditioner.  It was raining during my stay, and I liked that there is an umbrella for my use in the hallway closet.  

Odd peculiar thing******
What's up with the little vase/earn on a shelf in a room??? It made me think that there were some ashes in there.  

I had a pleasant stay.  I sincerely liked the old style decor.  Please note that parking is $39 per night, and they provide DSL in the rooms.
Overall, I would go back for the charm and nice staff!

12/01/08 | Link | Rating: 4.0
99. Alac A.
We stayed in the large suite and everything was perfect. We tried also the restaurant downstairs, appetizers were awesome (artichoke), service was average.

The only problem that I have, is that could have brought my pet, and I did not realize that this hotel is pet friendly!

Ok, so next time the darn dog is coming with us.

18/03/11 | Link | Rating: 5.0
100. Doug F.
I'm a fan of Kimpton Hotels (stayed at the Triton last time I was in SF), and the Serrano did not disappoint when I took a dear friend for a weekend in the Bay Area. One thing I really like about the chain is that ... Well, they don't look like a chain. Each hotel has its own individual ambience, and while the Triton is more Art Deco/Jetsons, the Serrano has a Mediterranean flair with a touch of old San Francisco.

The lobby is as beautiful as advertised. I love that Kimpton hotels are dog-friendly, as well -- you will see various pooches in the lobby from time to time, and that always makes me smile. Service is top-notch and the front desk people were tremendous. Knowledgable and friendly from start to finish. On the last day of our trip, we hiked around Golden Gate Park, and they let us check out late so that we wouldn't hit the airport all grungy. They seem to take personnel pride in customer satisfaction, which is a rarer phenomenon than it should be.

One last thing. About the location -- yes, you're near the Tenderloin, and yes, you may see some interesting things if you stray too far down the hill on Taylor Street. But it's far from the alleged nightmare some make it out to be. It's like staying in the heart of any big city; just keep your eyes open and you'll be fine.

I would recommend the Serrano to anyone looking for a central point from which to spread out and really get the feel of this great city. Thumbs up!!!

04/07/12 | Link | Rating: 5.0
101. Dennis L.
I had a great experience at this hotel - a short two night stay for a quick weekend getaway.

Booking online was a little bit weird - they offer several tiers of rates depending on what extra perks you want, and it was a little difficult to sort out exactly what was in each tier - but otherwise pretty straightforward. The Kimpton chain offers free wi-fi if you sign up for their InTouch program (essentially their frequent sleeper program) and that was easy to do online as well.

The hotel itself is a beautiful old building, with a very comfortable, inviting, and plush feel. The staff were all very helpful and courteous - even though I always travel in old jeans and t-shirts they didn't give me any attitude like some other places occasionally do. The room was great - it was on a high floor, away from the elevator so it had great natural light and was pretty well isolated from the street noise. The room was small but well appointed, and it had a nice flatscreen TV. Admittedly, I wasn't in the room much except to sleep, but the bed was comfortable, the room was clean, and the shower had great water pressure. The Aveda amenities in the bathroom were nice, although I did find that the rosemary mint shampoo, while nice smelling, burned my eyes. Mint oil really probably shouldn't be in any product that gets near your eyes.

The hotel itself is conveniently located to a lot of things. I mean, it's not too difficult to walk around SF no matter where you stay, but the Serrano was right near everything I was interested in. There's no question that the neighborhood has boatloads of homeless and seems a little dicey at night, but frankly most of San Francisco feels that way.

08/04/10 | Link | Rating: 4.0
102. Sandi L.
We enjoyed our stay here very much.  Great location, comfortable quaint and clean rooms, excellent and friendly service.  The downside was that we had to wait a long time to get our car and the wi fi wasn't complimentary which I feel it should be in a hotel of this caliber.  Otherwise, I would highly recommend.

16/07/12 | Link | Rating: 4.0
103. Carri C.
Loved the hotel.  The lobby and room were very nice.  We got a suite for only $185 on the hotel's website.  The room was clean and nicely decorated.  We did not bring our dog with us, but I think its great that they allow dogs.  We saw a few cute dogs in the lobby!  There was complimentary coffee in the morning and a variety of newspapers.  Parking is available next to the hotel for $28.  The hotel is located on edge of the Tenderloin neighborhood-which did not seem like the greatest neighborhood. That being said, if you walk out of the hotel going away from the Tenderloin district, it is fine.  We were close to the cable car stop so I'd recommend taking a ride on the cable car even though its touristy.  I would come back to this hotel in a second-I thought it was great.

08/05/12 | Link | Rating: 5.0
104. Lisa G.
I love this hotel!  Got a great deal on a room- ended up on the 17th floor in a king room. Rooms are small but comfortable and elegant.  Aveda products - lovely herbal. Classic building/ lobby. Valet parking easy, a bit pricey,convenient. Interesting location: close to restaurants, theaters. It's the tenderloin, downtown, union square conjunction.

17/01/11 | Link | Rating: 4.0
105. Serina N.
We stayed over the Cinco de Mayo weekend and had a fantastic time!  The rooms were clean and well kept, with great housekeeping service.  Fluffy pillows were a must and I was so pleased they accommodated my request for extras.  The doormen and concierge were very friendly and helpful, guiding us through our travels and recommending places to eat.  It was close to the travel hubs and we could get pretty much anywhere in minutes.  A definite "must stay" in my book.

09/05/12 | Link | Rating: 5.0
106. Katie L.
This hotel is great. It is a pet friendly hotel and they make sure your pet is comfortable and has everything he needs. They brought up free treats and chews for my puppy (since I forgot). The staff is awesome very friendly with great customer service. the room was clean and a standard sf size room. great location in the heart of union square close to shopping and cable car/bus. Me and my puppy will be back.

12/04/12 | Link | Rating: 5.0
107. Ann S.
Great stay at the Serrano!
We stayed 5 days and found everything to be top notch. The room was a wonderful corner room so we were able to enjoy a breeze throughout the room. The beds were incredibly comfortable and the sheets so soft! The staff have been extremely helpful and the evening wine tasting a nice welcome after a day of walking around SF. The location couldn't be better. Thanks for a very nice stay.
Ann St.Germain
Houston, Texas

20/05/11 | Link | Rating: 5.0
108. Emily B.
The Serrano Hotel would normally be a three star rating for me, but the overall service and the doorman Chad earned this place another full star. Seriously, everyone was that hospitable.

I was a little disappointed initially about this place because it's undergoing an outside restoration at the moment so there is scaffolding covering every inch of the building. The carpet also looks like it could use an update. But the room was clean and on par with the cozy-without-being-cramped style that is a Kimpton hotel, so I was pleased. The overall location is pretty good--not the most scenic street but a few minutes walking distance from Union Square, Chinatown, and other central SF attractions.

The attached restaurant, Ponzu, was decent for breakfast but was closed when we were hoping to get a drink around 11pm.

But as I mentioned, the allure of the Serrano Hotel is definitely the service. I am a Kimpton member and they welcomed me back when I checked in and offered me 2 free items from the mini bar. There was a 'welcome back' card personalized to me in the room as well. And Chad, the doorman, was not only always punctual with bringing up the car, but always knew my name. On the last day I had to ship a ton of boxes from the hotel and he went above and beyond helping me do that. There had been a problem with a form I filled out for FedEx, and he called me when I was home the next day to help me fix it. Truly, top-notch service.

Work was paying for this one but I know the room was only $120 (so cheap for downtown!) night, and I'd have been happy to pay that myself for what I received.

29/04/10 | Link | Rating: 4.0
109. Ivan R.
They need to stick to their prices and stop changing them . I made my friend call and she was offered a different price then me . Not cool !

23/08/12 | Link | Rating: 1.0
110. Jennifer P.
We just spent 4 nights at Serrano and it's by far one of the nicer hotels I've been in.  

When we arrived we pulled right up to the building and the bellhop loaded all our stuff onto a cart for us.  We're a family of four with a 2 year old and 5 year old, so we had a pile of stuff.  The guy was very helpful and patient as we stumbled about getting everything out.  

Check-in was a breeze, and another employee took us to the elevators, and took our baggage cart up in the utility elevator.  He brought all our stuff into the room for us.  Honestly as a mother of two young kids I'm not used to having someone do such things for me.  It was rather nice I must say.  :)

The room itself is a bit small, but the closet space is abundant.  It's wallpapered brightly, and the curtains are nice and heavy so they block out light nicely.  I loved the wooden toy in the room, as did my daughters.  They spent a few moments with the Etch-a-Sketch before I locked up the cabinet the TV is on.  Yes, you can lock up the "honor bar" which is wonderful.  I was concerned about my kids getting into it thinking it was fair game.  Luckily it wasn't an issue.

Now here come my beefs with the room.  

The bed while it is amazingly comfy is short.  I'm only 5'6" and if I laid too low on my pillow I could put my feet off the end of the bed.  So it might not be the best bed for a really tall person.  

The bathroom is a little small, but not too bad.  The problem in the bathroom is how the door opens and blocks to tub.  Not conducive for giving 2 small children a bath.  The tub is also narrow.  It's not a huge deal but I like taking baths.  Though it means it's a little narrower when the shower curtain is pulled as well so movement is a little more limited.  It's only an issue if you're broad shouldered or a larger person.

Those few small things in the room are not horrible by all means, and the positives far outweigh the "negatives".  I would still recommend the hotel based on the staff and the convenient location.  In my research I had found that the hotel was considered to be on the edge of the Tenderloin, but I personally found the far more seedy part during day time to start just South of Eddy and West of Mason.  

We did have the bad luck of staying there while the Hilton strike was going on so more than once my boyfriend was woken up by protesters and drums.  There is also exterior work being done and while it never was an issue for us sound wise the hotel is covered by scaffolding right now on the lower portion.  

I do have one recommendation/request as I know Kimpton employees do read this.  If it is known that there will be children in the room would it be possible for the glasses in the room to be replaced with something non-breakable?  I must apologize as my 5 year old somehow broke one of the bathroom glasses.  I did catch my 2 year old as she picked up a wine glass from the desk though.  :P

For people interested in the hotel I suggest you join Kimpton In-Touch for some good deals.  I also actually got a better deal when I called and spoke to someone with Kimpton than I would have anywhere online (using my In-Touch ID number as well).

09/04/10 | Link | Rating: 4.0
111. Puanani L.
We are re-locating and wanted to break our drive up. The trick? Traveling with Merry The Wonder Beagle. Yelp directed us to this pet friendly hotel.

They are very pet friendly, kind and welcoming to humans and canines alike. They provided a lovely dog bed and all of the staff was so friendly to Merry. It is one thing to be Pet Friendly and another to be Pet Tolerant. The Serrano is certainly Pet Friendly!

The decor is fresh and comfortable, Stephan is FABULOUS. He was gracious and helpful. The only complaints were that I wish the windows opened slightly...And the Scrabble game was checked the entire time we were there!

I even liked the diverse neighborhood!

30/05/10 | Link | Rating: 4.0
112. Janie W.
Great things about The Serrano
- convenient location
- nice interior with great bath products
- attentative concierage

Minuses about The Serrano:
- the neighborhood is shady, there are druggies and addicts hanging out everywhere
- sometimes the front desk felt understaffed, when there is only 1 person and there are 3 or 4 guests waiting.

14/10/10 | Link | Rating: 4.0
113. Michael R.
I have been making it a habit to stay at kimpton hotels whenever possible for the past few years, so when booking a hotel for my recent trip to San Francisco, I researched many hotels and finally settled on the Serrano. Since it was my first time in SF, I was a bit nervous about what to expect. I was not disappointed. Good location-within walking distance to lots of shopping and restaurants.The lobby was beautiful and nicely lit.The room was cozy and clean, the bed was comfy and the staff was  super courteous and helpful. I was able to use my kimpton in touch points to get two free nights without a hitch. I would highly recommend the Serrano and hopefully, I'll be able to come back soon.

06/09/12 | Link | Rating: 5.0
114. Ken N.
The Wicked Suite was pretty wicked, and not in a good way either.

There is the green Witch right on your headboard wall. There are 2 theatre style seats at the foot of your bed (facing the bed). A little freaky if you ask me. Then the bathroom has a HUGE half body portrait of Glinda (and she looks like she has man hands). Imagine waking up to go pee, half awake and seeing that. Probably will scare all the pee out of you before even reaching the toilet. Showering in a jacuzzi was a bit awkward too.

The hotel itself has that victorian feel to it if you like that. I prefer more modern/contemporary hotels. So my 3 star review is really because of the Wicked Suite and victorian theme. I'm sure I would've enjoyed a regular suite more.

Other than that, the service and location are both fantastic. Complimentary wine hour at 5PM. Standard $40 overnight parking like every other hotel in SF.

31/05/11 | Link | Rating: 3.0
115. Rachel P.
Stayed here last weekend with a friend- it was nice.  Parking garage nearby was much more reasonably priced then hotel parking.

They don't serve any free breakfast but do offer room service.  The restaurant was nice.

The highlight of the weekend was the couple in the room next to us going at it - approximently every 2 1/2 hours.

27/06/09 | Link | Rating: 3.0
116. Janet J.
This place is so sketchy, do not stay here unless you're doing it for a discounted vacation. It literally takes 10 rings for them to pick up the phone during business hours and it's almost impossible to contact them for any reason, namely a bill correction. They have almost no man power, so they'll always say something like "I'm with two customers right now, can you hold?" or try to transfer you to the "accounting dept" which consists of a forever repeating voicemail.

I checked my credit card after I stayed, and they made this miscellaneous $50 charge that was supposed to be a refundable hold fee. Only, they don't refund it unless you call them and tell them to. Also, my total bill was not an exact dollar amount and was correct on the print-out they gave (it had a trailing 62 cents), yet on my credit card statement they rounded up to the nearest dollar. I called and they said they always do that, and you have to wait for a refund after their bank takes a week to process the issue.

Finally, the room was very poorly cleaned- there was hair in the jacuzzi tub and dirt marks on the tile. The furniture also looks like something out of a garage sale, all old and dusty.

One good thing is you get $10 worth of stuff out of the minibar for free if you're a Kimpton In Touch member. That equates to about 1 bottle of water and 1 candy bar.

15/09/11 | Link | Rating: 2.0
117. Chris B.
This is my favorite hotel when coming to SF. The location, the price, the free internet, the nice toiletries, the beautiful decor of the lobby/sitting area, and the friendly staff are always a delight. I was pleasantly surprised to receive a complimentary room upgrade and a $10 "raid the mini bar" card. I'm thinking I received these for being a part of their loyalty program...what nice perks!

28/12/12 | Link | Rating: 4.0
118. A C.

+ Close to everything.  Walk to Union Square, Chinatown, Fisherman's Wharf, etc  All good.
+ Kimpton service.  Front desk.  Valet.  Cleaning crew left me a message when I decided not to have my room cleaned but always gave me the option to have it cleaned should I change my mind.
+ Very comfortable bed.
+ Aveda lotion, shampoo and conditioner.
+ Wine social hour!


- Building is dated, but it appears improvements are being made.  The tub in my bathroom was warped so I sometimes stand unevenly in the shower.  Seriously, it's not a big deal, but if you want to come to the big show, you can't miss these details.    
- Gotta pay to use the computers in the business center.  Wasn't feeling this as all I needed to do was check-in and print my boarding pass.
- Got some colorful people hanging out near the hotel.  However, they aren't aggressive and it's just a part of the neighborhood flavor.  But I understand how some people can be turned off by this.

3 stars may seem a bit low, but I'm comparing this to other Kimpton properties that I have stayed at.  Serrano isn't up to par to my previous experiences but it's not to say it is a bad choice.  Considering how expensive staying right in the middle of SF is, this property is excellent value.

14/02/11 | Link | Rating: 3.0
119. Dainen P.
Stayed here 2 nights in late September. This is a beautifully renovated historic hotel with all the usual Kimpton goodness. Bathrooms are a bit small but are well-stocked. I had a king room which was quite large. Night auditor was a bit gruff but friendly, and when I checked out the desk clerk was very friendly. The location is a bit sketch at night but if you've been to SF before that should be no surprise. The location is also convenient to BART and very close to Union Square. I would return.

21/10/12 | Link | Rating: 4.0
120. Cece H.
I recently stayed at this hotel on memorial day weekend. We arrived and were greeted Kindly by door man. The only short of a disappointment was the parking situation which if you are bring your own car will arise every time you leave the hotel. We check in are kindly given our keys and up to 11th floor we arrive to our room ! Gorgeous loved view loved furniture has a antique new urban vintage feeling with all ascetics and decor ! Loved the bath amenities they were by AVEDA which i use there products daily & love ! I have to say the only reason I gave them a four star is the parking. i mean $40-$50 for a daily parking I could get a one person motel 6 room for that parking rate which my car is just sitting there all day unless i take out to put back in for $10 extra dollars. Over all nice hotel just come by air or taxi or with no car......thats the sad part.

05/06/11 | Link | Rating: 4.0
121. Ebisawa H.
I found this hotel with discount price on some travel site. When it comes to picking up a hotel with discount price, I spend good amount of time reading reviews and comparing with other sites to verify all information are accurate. Indeed, everything what I have read were not overrated and underrated at all.

SENSEI RATING: scale 0-5 (from the worst to the best)

Cleanliness: 4 stars
( personally 5 but, impossible to rate 5 for any other place else? )

Friendliness : 3 stars
( they don't bother your valuable time to make you listen unless you ask)

People noise alert : 5 stars
( no noise at all. There was no crying baby or woman noise I heard, or I stayed in un-party people week?)

Food accessibility: 3 stars
(there is a small corner market across the street, sells cigarets to mini booze bottles and not so fresh bags of chips) and restaurants are nearby.

25/07/11 | Link | Rating: 4.0
122. Elaine G.
Don't usually write reviews but the customer service here was so bad that we will never stay again.  I am fan of Kimpton just not this hotel.  Yes you will be accosted by panhandlers and yes the rooms are small; however it is their service that degrades their efforts.

Update:Manager refunded parking fees which made me feel better about their customer service.   However Kimptons Harbor Court was an awesome 5 star experience!

21/12/12 | Link | Rating: 3.0
123. Jennifer M.
Staff could use some customer service training, rooms are small and very noisy.   The room wasn't ready until 3 PM.  I usually stay at another hotel and I will be going right back there.

27/08/12 | Link | Rating: 2.0
124. Christine S.
New favorite hotel in San Francisco. It is in the perfect location. The staff are soo incredibly friendly and genuinely like having all three of my dogs here. We played (and lost) 2 games of 21 with the front desk. While we donated $10 to the ASPCA charity, they gave us a bottle of wine and a Kimpton dog leash. Perfect! I think this place beats the Fairmont (our usual spot) by a landslide. They allow in-and-out valet parking for no extra charge. Also, the list of free complimentary amenities is more than the Fairmont or anywhere else I have stayed here. Love it. The deluxe king room is a little small, but perfect for the purpose... Sleeping.
We ended up staying a 2nd night, and got the Exectuive king Suite.  Totally worth it! I love this room.  It will be my room of choice for my next several San Francisco visits.

23/05/11 | Link | Rating: 4.0
125. Vincenzo C.
Great hotel, sweet location if you like the night life in San Francisco. I've tried many hotels in the bay and this one is definitely one of the better ones. Small room but very comfy. Saw Jon c Riley in there this last weekend we were there.

06/05/12 | Link | Rating: 4.0
126. Monica M.
-Location is awesome
-Building is an original SF building, which I LOVE
-Great decor, comfy beds
-BIG closet
-Coffe and tea in the morning
-Wine happy hour from 5-6, and they didn't card me (not that I'm underage)

-No lobby bathrooms, unless you go to Jaspers (their restaurant)
-For 3 of us, we got ONE mini shampoo, ONE mini conditioner, ONE mini lotion, and TWO soaps, so I had to ask for more
-The bathroom lights died on us, because the "reset" button had to be pressed (which I only found out when I called the front desk)
-If someone opens their door, it sounds like your door is being opened
-My bed was comfortable, even though the mattress was quite uneven, but the pillows were quite uncomfortable

Yes, the rooms are small (and the bathroom is TINY), but it's an older building, so I'm not going to grill them for that.

However, my mother wasn't satisfied with how she was treated: she woke up after her nap, and saw my stepfather leaving, so she followed him, half asleep still. She didn't memorize the room number, level, or take her purse with her, because she thought she would just meet him down at the lobby. Well, once she found herself lost, she asked the front desk for help back into our room. The pregnant asian lady kept saying my step father's name (which was the name he used to purchase the room with) did NOT exist. She then asked my mother for extra info, such as an address, which she gave, and a phone number, which she could not remember (granted, that was HER fault). My mother told her that the other desk guy helped us and would probably remember her, but she refused to ask him. Then, the security guy came up, and escorted her into our room. My mother told him not to knock and wake me up, but he did anyway. So once I woke up, I opened the door, and he asked me if I knew "this woman." At the same time, she flew past me into the room, and he hollered after her that he still needed to see her ID. Since I was giving him a "what the flying f!ck is going on" look, he said "by the look on your face, I can tell you recognize her, never mind" and walked away. My mom was very upset after this, saying the desk lady was really rude, and the body guard dude was unnecessary.

The lobby was beautiful, the location was perfect, so that's why I would probably recommend it to someone else, but the cons should not be overlooked.

27/05/12 | Link | Rating: 3.0
127. Chi N.
The service at the Serrano is SUPERB! From the reservations to checking in, room service, everything. AWESOME.

I booked the room for a girls night out in SF, booked the room with Thanh who was super nice and helpful, made the whole thing super easy. We got there and parked in the lot next door. We checked in around 4 pm, with, I'd like to say Cathy? I forgot her name, but she was super sweet. Our room was tucked away in the corner on the 6th floor. The lobby is super comfy, and inviting.. the elevator is claustrophobically small!!! Our room was nice, the queen bed was huge and one of the most comfortable beds I've ever slept in, we also had the sofa bed as well. The bathroom was nice and roomy with a jacuzzi shower, which i found weird to climb into, and a little uncomfortable. 2 flat screen tv's in the room, a mini bar AND a fridge. Cute robes. The cabinet also came with a pack of cards AND an Etch A Sketch!!!! Awesome.

We had to call room service a few times to deliver some dishes and utensils. The man who delivered for us (3 seperate times, sorry!) was super nice, and didn't seem to mind that he had to keep coming to our room.

Loved the fact that wine hour was 5-6, walked downstairs, got some complimentary wine to get the night started.

The doorman, John?,  was super friendly answering all our questions while we were "slightly" inebriated.

When we checked out, JP was super friendly and made sure everything was in line on our bill and quickly checked us out.

Definitely a great experience at the Serrano and with Kimpton Hotels.

15/04/11 | Link | Rating: 5.0
128. Jamie G.
I'm not used to having doormen at hotels I stay at, so John was a pleasant surprise before I stepped out of my cab (and he was extremely nice and hard working the rest of the evening).  The front desk immediately askes me if I was a light sleeper and proceeded to put me on a higher floor.
The room smelled clean the minute I walked in, something I'm always grateful for.  Bed was comfortable,  and overall, I enjoyed my one night stay for business.  A few things to note: the room would be a tight squeeze for more than 2 people-maybe there are bigger rooms for bigger parties?  The bathroom is teeny and a bit awkward with the placement of the door. Absolutely no counter space, a problem for a gal like me with a bunch of beauty products.  There are a few cleaning/maintenance items that could be taken care of such as paint touch ups around door handles, build up of grime around the air vent, some minor scuffs on walls amd the tub.  Nothing to deter me from returning though. They clenched future stays from me simply by thinking to put me on a higher floor if needed.

20/10/13 | Link | Rating: 4.0
129. Logan J.
My gal pal and I had a great stay here last week. We normally stay at the Beresford Arms when in the city because it's delightfully old school and tacky but it was booked, so we looked for something similar. The Serrano had good reviews and features a hosted wine hour (just like the Beresford Arms, but without the cheese and meat platters). The furnishings and decor were all in great shape. The beds were quite comfortable. The minibar had a great selection with reasonable prices but we opted for the free Rex Goliath and sangria at the wine hour and supplemented that with beers from the restaurant downstairs (Jasper's) and more beers from the liquor store one block away. Also, yet more beers and cocktails at fine venues all over the city. We were doing our part to stimulate the economy. The hotel is in/near the Tenderloin, so if you're walking, don't flaunt your Rolex too hard and keep your wits about you. We walked all over, at all hours, and we were fine. We utilized the valet parking at the hotel but you can park two doors down for half the price. The service we received was great; everyone was friendly and they offer free coffee and bagel service, as well as the SF Chronicle and the NY Times. The shampoo smells really nice, too.

25/06/12 | Link | Rating: 4.0
130. Dawn P.
What a pleasant surprise. We relocated to this Klimpton hotel after two nights at the Parc 55 nearby, and I am glad we did. This hotel was slightly cheaper, and much nicer. If you like boutique hotels, you'll love this place. Super clean, small but beautiful rooms, good location, and friendly staff. Staying at the Serrano really feels like a vacation. We will definitely stay here again.

02/09/12 | Link | Rating: 5.0
131. Craig W.
This is a terrific hotel which won't break the bank.  It's not large but hopefully, you didn't come to San Francisco to hang out in your hotel all day long.  And the rooms are good sized and just might have a bit of a view.

The only negative, which must be mentioned, is that the hotel is located in the Loin, or at least on the fringes of the TL.  Numerous massage parlors (not necessarily designed for the weary traveler) are just a few doors away.  If you walk just a few steps in the wrong direction, you'll meet up with some interesting (and yes, scary) folks who probably have much different interests than yours.  

I'm not knocking the hotel for its location.  The hotel itself is just fine.  Just know where you are and make a reservation here with eyes wide open.

15/07/09 | Link | Rating: 5.0
132. Ela G.
Great hotel, within walking distance to union square. Our room was a good size and very clean. The staff, from checkin to housekeeping was so nice!  And the daily happy hour was awesome.  All in all a great hotel, love the Kimpton hotel group, will stay again for sure!

26/09/12 | Link | Rating: 5.0
133. Spencer C.
Got this on Hotwire and was pleasantly surprised.  Lots of character, clean, comfortable, wine happy hour and OK coffee in the am.  Only minus is parking cost but more a SF factor than specifically this hotel.

11/04/13 | Link | Rating: 4.0
134. Lily A.
I am giving Serrano Hotel 5 starts for a wonderful customer service experience.  I have a reservation for my family that is coming to SF this weekend for two nights and called in this morning to make a few minor changes.  Pam Davis (one of their lovely guest service agents) provided exceptional service in a very bright and courteous manner.  I was a little frazzled at first cause i wanted everything to be perfect for my family's visit, and she was able to assist me with a few reasonably priced VIP type upgrades.  

She was also very prompt about calling me back to confirm all of my changes and was so sweet about by needs.  I already know my family will have a great time at Hotel Serrano.  Stay tunned for a follow up review on their stay.

09/08/11 | Link | Rating: 5.0
135. Anthony N.
Free morning coffee, tea, hot choc.  
Free wine happy hour every night.
Ornate Lobby, small but well appointed rooms.
Nice tall shower (I'm 6'4'' and the shower height was more that sufficient.)
Small, but nice gym and sauna.  
Free bike rentals (though the hotel only has 2, so get them early!)
Attentive staff.
Nice shampoo, soaps, etc.
Walkable to BART and mall. about a mile to Ferry bld.

Neighborhood is borderline sketchy.  Next time I would prefer to stay closer to the convention center or Embarcadero, but this place is worth a look.

25/04/13 | Link | Rating: 4.0
136. Mona S.
I have stayed here twice and I have to say this is a very good hotel with excellent staff. The moment we walked in the door, we were greeted by every staff member. Doorman made sure to say "Welcome to the Hotel Serrano." It just made the experience start off on the right foot.

Everybody we interacted with was extremely deferential, courteous, and professional. Nice work.

I really enjoy the little detail touches in the rooms: playing cards, mini etch-a-sketch, thoughtfully stocked bar, etc. If you see something is missing, just call down, and you will have it practically before you put the phone down. Again, nice work!

Room was nicely appointed, especially for an older building. However, they lose one star for the following items:
- While I love the leopard print bathrobes (rrrrowl!), they are really starting fade and fall apart. Definitely time to replace them.
- The shower: The shower head was about eight feet up, which meant that the spray went all over the tiny bathroom during the quick minute the shower curtain was open.
- The hair drier stopped working within about one minute of use. Luckily I have a cute hairstyle that is also wash-and-wear, but would have like to do style it up a bit for dinner.

Small and easy fixes - overall would definitely recommend this hotel.

25/03/13 | Link | Rating: 4.0
137. Abbey T.
My first experience with this hotel was quite good (I would like to have given it 3.5 stars). When we first arrived their computers were down and we could not get our room. This was a bummer, but they held our luggage and we went for a walk (rather than sitting in the beautiful yet chilly lobby). They gave us two drink cards for Jaspers, the restaurant and bar, for our inconvenience. Then another staff gave us two more, just because. The heat in our room wouldn't rise above 65 degrees. We asked them to fix it, and they said they did, but they hadn't. We complained a second time, and they gave us a new room, and two more drink tickets. The new room was great, warm and clean. The staff were all super nice and prompt in helping us. If that hadn't been the case, I would have given a much lower star rating.

I didn't really need six drink tickets (my partner doesn't even drink). I would have loved a room upgrade.

Despite what sounds like a less than stellar review, I would probably stay here again. The hotel is centrally located and it is pretty. They have wine snacks for free in the evening - some wine was definitely better than others. They serve coffee and tea in the morning. Overall, they were nice.

The parking garage next door to the hotel was reliable, friendly, and convenient. I think it cost $36 a day to park the car.

18/11/12 | Link | Rating: 4.0
138. Brian S.
I've stayed here twice now, and for a small boutique hotel, it's a really great find. Location-wise it's not the most interesting, bordering on Nob Hill and the Tenderloin, but it's super close to the BART, and the great neighborhoods are a nice walk or a cheap cab ride away.

The service is really great. They do such a nice job of making you feel welcome without over doing it. The rooms are really clean, the beds are super comfy and free wine reception EVERY evening is a pretty great perk if you happen to be around for it.

I'll definitely stay at this hotel when in SF -- as the last time I tried a different hotel I ended up in a not-so-great room in a not-so-great neighborhood with a bunch of college kids around me.

03/09/11 | Link | Rating: 4.0
139. Theresa H.
Great hotel. The staff is awesome and oh so helpful. Wine reception every night. AND-it's in a great location for doing some exploring of SF on foot. A mile or so from China town. 2 miles-ish from Pier 39. Approximately 5 Miles from Golden Gate park.

The lobby borders on garish but in an awesome way. Lots of pillows on the bed. Aveda products in the bathrooms. Creative items in the mini bar.

I'd stay here again for sure.

01/03/12 | Link | Rating: 4.0
140. Amanda S.
My husband and I stayed here for six nights back in July. As we pulled up, Axel Foley the doorman, not the cop, promptly greeted us and began unloading our luggage from the car.

We walked into their lobby which is beautiful if more than a tad over-the-top. The lady who checked us in was upbeat and thoughtful. Our friend, who lives in San Francisco and was driving us around town, and his two kids were with us so she gave each of the kids a bag full of games and healthy snacks. And, since we were celebrating our tenth anniversary, she arranged for a bottle of wine to be brought to our room. In addition to the daily wine reception in the hotel lobby during the evening as well as our relatively close proximity to wine country, this bottle of wine was almost more than we could handle. Almost.

Our room was more than big enough considering nobody should be hanging out in their hotel room all day. This is San Francisco, for Pete's sake!  It was funky (decor funky, not what's-that-smell funky as my olefactory system did not suspect this is a pet-friendly hotel) and there were games, quality drinks and snacks and yoga DVDs in the armoire (games were free, everything else for a fee).  The view wasn't breathtaking but I enjoyed looking out at Union Square and the mural on the building opposite the hotel.

And, it was clean. I am so passionate about clean hotel rooms that my zeal borders on mania. I turn a critical eye to everything, and I mean EVERYTHING in the bathroom (right down to the toilet rim) and bedroom (mattress pads, phone receivers and all). I am happy to report The Serrano passed this most rigorous inspection.

Their coffee and croissants in the morning were much appreciated. The coffee was a phenomenal organic French roast. Their teas are also organic but I didn't give them a try. I need a swift kick in the pants to get me going in the morning and the French roast did the trick. The croissants were not stellar but it held us over while we were preparing for the day's adventure.

This reminds me, be sure to check out Dottie's True Blue Cafe one street over. You'll want to hop on the next bus to Cincinnati to thank me for recommending it.

Yes, The Serrano is near/in the Tenderloin. Yes, my husband was propositioned at 2:30 in the morning by a very considerate prostitute who offered to bathe before servicing him. When he told her that he was here with his wife, she apologized and bummed a cigarette from him. (At this time, the doorman approached and asked her to vamoose, leaving my husband to smoke in relative peace.)
And, yes, it isn't the most sparkly section of San Francisco but it has character and entertainment to boot. When we went back to our room at night, I enjoyed opening the window (which is a plus, the windows open AND you have the option of climate control) and taking in all the 3 a.m. shenanigans on the streets below.

I would definitely stay here again (and hopefully bring a puppy or two since they're so pet-friendly) and would recommend it to anyone staying in the City by the Bay.

13/10/11 | Link | Rating: 4.0
141. Jim G.
I would stay at this hotel every time I come to San Francisco - which is often - if I wasn't in some pointless quest for corporate hotel points.  This place is Top Drawer!  Staff is spot-on, room is delgihtful, close to shops and theaters.  Stay here and make up for my misguided loyalty.

21/06/13 | Link | Rating: 4.0
142. Laura F.
We had such a great time staying at the Serrano.  Gabriela Paredes took such great care of us and made sure my birthday was memorable.  I recommend the hotel and am now a Kimpton devote.

26/12/13 | Link | Rating: 5.0
143. Tazia S.
I can't rate the hotel YET, but I am already pretty excited to stay. I wanted to go to San Francisco for my husband and my 1 year wedding anniversary, since we have never been (our honeymoon was rough :-/ so we wanted to try again) . I have been researching for days and came up with a list of places I would like to stay, Serrano was on my list. I began calling around to see if a hotel could accommodate the rates we were looking for. Although there were a few, Serrano not only met the rate, but the guy at the hotel was SUPER nice and won me over. I then went back to their webpage to look some more. The rooms look so cute and all the amenities look so great! I also immediately joined the in-touch loyalty program as suggested by the guy on the phone.
I will be back to rate the hotel on our stay after we go in August, but I will say that I am already excited and impressed :)

21/06/12 | Link | Rating: 5.0
144. Liz C.
I loved this hotel!  I will be back the next time i'm in San Francisco!  This hotel is about 4 blocks from the BART station, an easy walk.  Its a close walk to the Cable Car at Powell and Mason/ Powell and Hyde to the Wharf.  Its close to Union Square where you can purchase discounted tickets and Muni passes.  

I loved the morning coffee in the lobby.  I met other travelers and traded stories in the lobby.  I found the staff to be really helpful.  I was wondering how much the cost of a taxi should be and they were right on.  Straight forward info and a caring for their guests.

I also enjoyed the fact that there is a restarunt on site.  I did find the service to be slow there but the food very good.  

The hotel has a small but effective work out room.  I could plug in my headset into the tv's on the elliptical trainer and the treadmill.  I also used the WiFi and found that to be a great r

04/04/12 | Link | Rating: 5.0
145. Danielle S.
I stayed at the Serrano Hotel earlier this month for a visit to San Fran. My friends and I loved it! Yes, it's not the fanciest hotel, but who needs one of those, anyway?!

Don't worry about what people say about the Tenderloin. It's not as bad as people will make it seem. We were never bothered by anyone or anything during ANY of our visits to the area on numerous trips to SF. The staff was friendly and helpful, with quick responses to requests (hair dryer, extra towels, etc), and the rooms are a decent size.

If that doesn't sell you on this hotel, what do you say to complimentary coffee in the morning and complimentary wine hour in the evening in the lobby?? Yeah.. that's what I thought!

18/09/12 | Link | Rating: 4.0
146. Morgan C.
The staff is EXTREMELY helpful and will go out of there way to help you in whatever way you desire.

My boyfriend and I were looking to rent bikes to bike over the Golden Gate Bridge and we asked the front desk about rentals. Come to find out, Serrano has free bike rentals to their guests and we ended up saving $60+ by just asking. They also provided us with helmets and locks for our bikes and serviced them and pumped up their tires before we left.

They ALSO have a fabulous wine hour from 5-6 pm every day. The wine is completely free to all guests and you have an endless amount of times you are able to get a new glass.

Free Wifi to guests.

The location is also superb and the rooms are very nice and well kept.

I would HIGHLY recommend staying here when visiting San Fran.

24/03/12 | Link | Rating: 5.0
147. helen l.
Beautiful lobby. Everything else was below expectations.

We booked for a king and was offered the choice of king or queen at check in. We obviously picked king because that's what we booked. The room offered to us was by far the worst looking hotel room I never saw. The T.V. was too far away from the bed, there was no way I can comfortably watch TV without my glasses. The carpet floor was uneven, there was parts of the floor higher and parts lower. It was upsetting because this is suppose to be a good hotel. Oh, btw, the bed squeaks....very loudly!! I think future patrons would appreciate a new bed that doesn't squeak. We called front desk few times and finally switched room. There was no effort from the hotel to help make our stay more comfortable.

The room we switched to was small but at least the bed didn't squeak. The bathroom is TINY, I'm tiny already, and I feel claustrophobic. Everything in the bathroom is weirdly placed, there was a part of the wall sticking out, which blocked half of the sink. Can't use the full sink. Through the night, something inside the wall was making a clicking noise, which kept my bf up. Why???? I'm just confused, I thought Kimpton hotels was suppose to be nicer.

We mentioned the issues to two different people on separate occasions, again, there was NO effort to help make our stay more comfortable. We wanted a nice experience but instead got frustrated and gave up. Will not book here again, staying away. :( I did like the lobby and the wine reception, but still not worth paying to be frustrated.

05/08/12 | Link | Rating: 2.0
148. Jackie W.
Great price for union square. They had refreshing cucumber water in the lobby. The location is good, and it's walking distance from union square and easy to find. The room is a little old,  and it's not fancy shmancy, but it's still nice and neat. The WiFi is kind of slow. The toiletries are very nice, and they have complimentary tea, coffee, and hot chocolate in the lobby in the morning. I adored this hotel. (I also got a free strap bag! Win!)

02/08/13 | Link | Rating: 4.0
149. Rebecca H.
Great hotel for exploring Union Square, Hayes Valley, Chinatown, surrounding areas.  It's very loud on the lower floors and the flags flapping outside our window certainly added to the ambiance.  Aveda bath products were nice, less nice were the bobby pins on the floor and hair in my bed.  The valet was quick and no more expensive than the two of us taking BART back and forth for the night we stayed there, a sisters SF getaway from the TriValley area.  It's small, especially the bathroom, and definitely shows its age as a refurbished hotel.  Staff were uniformly pleasant and helpful.  I'd definitely go back if I wanted a night in the city and were going to the theater, but for a romantic or kid vacation, not so great a choice.  It's nice but not luxurious, and too small for most families with kids.

29/05/12 | Link | Rating: 4.0
150. Sir B.
Room is a little bit small, but:

Free Internet
iPhone dock
Heater I can control
High pressure shower head

They have all the nice little things that I really appreciate.

20/09/12 | Link | Rating: 4.0
151. Stephanie C.
I came to stay at the Serrano after bidding on a hotel in the Union Square West area on hotwire.com . I immediately went to read the reviews when I was assigned my hotel and was not happy to see some of the results. What people have to say that is not great about the hotel, but which is true is its somewhat unsavory location. While it is not located in the heart of the Tenderloin, you definitely want to stay closer to the blocks between the hotel and Union Square rather than between the hotel and Van Ness. There is a soup kitchen down the street and quite a few homeless people in the area wandering around, but I wasn't accosted in any way, nor was I approached by any of them. Common sense will go a long way, if you're staying here and all I'll say is that if it's getting late, just opt for a cab and you'll be fine. The lobby was nice, as was the staff. Our room was small, but pleasant and had really great water pressure in the shower. My complaint would be the exercise room. There are only two treadmills, one of which had a broken incline and tv and there weren't many weight circuit machines to use. The room was also extremely hot, not sure if that was a cause of the sauna or not. Overall I'd say this is a good deal if you're looking for a place that is budget friendly and within walking to distance to some pretty neat areas.

29/01/14 | Link | Rating: 3.0
152. Claire H.
It's a Kimpton hotel, so expect quality. We snagged a gorgeous corner room with the works. Also, Serrano hosted wine tastings daily in the afternoon. Super fun!

The staff is probably the best I've encountered in all my travels. Top-notch, friendly, helpful. It was our first trip to SF, so they provided great advice for how to get around and what to see. You can also bring your pets. (At least you could the time I was there.)

My only issue was how close it was to the Tenderloin. Granted, we chose this particular hotel because it was a better deal than the other Kimptons and still close to downtown. That said, be careful. I suspect the neighborhood will gentrify eventually, but that'll be a while. If this makes you nervous, pay more and check out the other Kimptons in the city.

31/05/12 | Link | Rating: 4.0
153. K H.
We spent a couple of nights at this wonderful hotel, it was about the best experience I've ever had in a hotel. Our room was a corner suite that was very European style. A separate sitting area and bedroom was very pleasant and the room was incredibly quiet. And it featured a huge bathroom with a jacuzzi tub. The location was a couple of blocks  from Union Square, and close to many quality restaurants.

Now, a few specific comments.

Since this visit was a special occaision for my wife and I, I had a few special requests, like a fresh bouquet of flowers in our room. And they handled all my requests easily and with a smile.

And finally, a word about the service. We counted 11 different employees from the hotel that we interacted with, from Bellmen, to cleaning help to management, and every single one was friendly, accommodating and helpful. We were treated like royalty, and will be staying at the Serrano Hotel every time we stay in the City. Just outstanding. Period.

31/05/13 | Link | Rating: 5.0
154. Howard R.
The Kimpton Hotel brand delivers consistent and quality results.

All of the staff here are friendly and helpful.  Didn't see an item on the menu and the server asked "let me know what you would like and I'll see if they can make it for you"

That is outstanding service!

Join Kimpton Intouch for free wifi and a raid the mini bar card of $10 upon checking in. Pet friendly too.......

This location is very convenient to the Powell Street BART.  Tons of restaurants and bars within a very short walk.

Much more reasonable that some of the other Union Square hotels like Hilton and Nikko but right next door.

You'll get me back again Kimpton

19/04/12 | Link | Rating: 4.0
155. Lucius M.
I write this with the caveat that the review is based on my experience. There were so many positives about the Serrano Hotel: location, evening wine bar, coffee in the morning, beautiful lobby, quaint rooms, and comfortable bed. Unfortunately, the room that we were placed in had an issue with the heater so that it sounded like there was a supersonic cricket living in the ceiling. I woke several times during the night to the piercing sound. The last time was at 3:30 and I couldn't fall back asleep until 6:00 in the morning. When I told the person at the desk about this at checkout, she gave me a sympathetic, "I'm so sorry," and said that she would have someone look into the issue.

I wanted so badly to enjoy my experience at The Serrano Hotel, but it wasn't going to happen because I was so groggy from a lack of sleep that my weekend was effectively dampened because of this experience.  There are probably plenty of wonderful rooms at this place, but I happened to be placed in a dud.

This is an aside, but we paid a little bit extra for a Queen Deluxe with the expectation that we would have a window with a view.  Our view was of a giant billboard with a picture of a pensive man thinking about Microsoft products.

09/01/11 | Link | Rating: 1.0
156. David T.
5 star service, 4 star facilities.

This is a super nice hotel with very nice people working there.  All recommendations from them were excellent, always plenty of people to ask, etc.

The main lobby is very nice. The rooms are old and pretty basic. Well maintained, the beds are comfortable, etc. but the bathrooms are small - like on a cruise ship.

07/10/12 | Link | Rating: 4.0
157. Katie H.
I stayed at the Serrano in March on business. It was a great first experience in San Francisco. A beautiful and memorable lobby, a nice room, good location, and prompt and courteous service. The room had a jogging map with different routes you could take around the area! A nice touch. (I don't jog, but I did take that map with me when I walked down the Embarcadero--I get lost easily.)

I am a petite young female, but I didn't feel at all unsafe walking to the hotel at night. Of course, I never even knew, but for reading these other reviews, that I was near an area that might be considered unsavory. So I suppose that helps.

09/07/12 | Link | Rating: 4.0
158. Talia V.
We stayed at the Serrano this past weekend and I can't wait to go back!
If you've never stayed at a Kimpton Hotel, you really should and if you're in San Francisco, it should be this one.

I seriously love this hotel, it had some of the nicest staff I've ever come across, lovely rooms and a beautiful lobby - I seriously can't come up with one negative thing to say about the place.
The lobby is stunning, looks like something straight out of an old movie and is perfectly maintained, we enjoyed the complimentary wine tastings that they hold daily from 5-6, but unlike some of the other Kimpton tastings, these ones also included Sangria and Daiquiri's ALL complimentary, and strong! This is a lobby you could happily spend some time in.
The room was great, lovely view we were on the 16th of 17 floors, lots of interesting art, specifically really well maintained vintage looking pieces everywhere. This hotel is exactly what you would thing a Boutique hotel should be. Oh and the beds? Holy comfy... and hard to get out of.
All the staff members we came across were really, really friendly and helpful. From the frontdesk, housekeeping, to the attached bar 'Jasper's' everyone went out of their way to make us feel Welcome. When heading to the airport the bellman suggested we take a towncar as an alternative to the regular shuttle and we were so thankful that he did, we had a luxurious ride to the airport, perfect end to a lovely stay.

If you haven't already signed up to be a preferred 'InTouch' member with Kimpton you should. You get extra perks like free wifi and all your stays earn you points that will eventually get you free stays.

26/06/12 | Link | Rating: 4.0
159. Cheryl E.
Attending opening day of the Giants game we were looking for a place to stay that wasn't $500+ a night! The Serrano was perfect.... we have stayed at other hotels on the Wharf and the traffic and parking is crazy!!! You walk up and the Serrano's electronic doors open for you to a beautiful lobby reminiscent of the Roaring 20's and a very helpful staff! They were all very courteous and accommodating! The parking is right next door and you get a break for staying the hotel which you do not see most places. Jasper's restaurant which is attached to the hotel is great and is the room service menu for the hotel! All in all.... great place to stay!!! Thanks Serrano for your wonderful hospitality!!!

10/04/14 | Link | Rating: 4.0
160. Annie S.
I was very happy to have chosen this place! I read the Yelp reviews before booking, but decided to give it a try and good thing I gave it a chance. I checked in a little late, and the doorman was really nice, helped take the bags up to my room. No line checking in, and wine hour was just starting.


I was liking this place already. I travel frequently for my job and have seen many different cities and passed through many hotels. While the rooms are not as roomy as other cities, the fact is that, any hotel that you go to in San Francisco, the rooms will be smaller that what you might expect. That's what happens when you visit a city with one of the highest rates per square foot!! When I was walking out with my roll bag, I was having trouble multi-tasking, the cleaning guy, Gorge was really helpful taking my bags down and called the doorman to help as soon as I got to the lobby.

All in all, my experience was great and I will definitely come back to this hotel at my next conference. The morning coffee was good, and they give our free Times.

01/03/13 | Link | Rating: 5.0
161. Joshua B.
Nice hotel near union square in the heart of san francisco. It's historic, but it's been renovated nicely, especially the bathroom. Nice large closet, room big enough to get around in, but not wastefully so. Beds were comfy, but not "heavenly" if you get my drift. The water pressure in the bathroom was excellent... The TV's a flat panel, and while it could be a little larger it did its job.

Oh, and despite ending up in a room that was right next to the elevator I didn't hear any noise all night.

Price was reasonable for San Francisco, and I didn't have any trouble catching a cab out front (yay).

They have a coffee/tea service in the morning, and breakfast in the restaurant connected to the hotel, but I didn't eat there, so I don't know if it's any good.

Not the largest hotel, and not super chic, but one of the better boutique-style places I've stayed at. It's a Kimpton property if that means anything to you.

18/05/11 | Link | Rating: 4.0
162. Sabrina M.
Celebrated an epic birthday week in San Francisco with the Serrano as home base -- I couldn't have made a better choice.

Great location, courteous staff, very comfy room and it's connected to a great restaurant (go have yourself some deviled eggs at Jasper's -- trust me on this!)

It's an old building and the bathroom is a bit cramped but I think they make the most of the space. They also gave me a bottle of wine on my birthday -- hey, now!

The neighborhood itself is typical eclectic San Francisco -- mix of tourists heading toward Powell Street along with transients who didn't bother me much more than the ones in my own city. There's a wine reception daily and coffee in the morning -- I like the fact that this hotel is committed to keeping you fully hydrated!

Truly a great choice and singlehandedly inspired me to become a Kimpton member. If they do at other Kimptons what they do at this hotel, they've got a loyal customer in me!

14/08/12 | Link | Rating: 4.0
163. Chrystal P.
My second visit to San Francisco (first time I stayed with friends, so this is my first stay at a hotel here). My boss is a huge Kimpton fan and another coworker stayed at the Monaco just a block down from the Serrano. They both said I would love it and I DID!

I was in town for a conference and decided to go out a couple days early and bring my 20 year old daughter for her birthday. I emailed the hotel after getting a welcoming email from them asking if I needed anything. Told them of my daughter's upcoming birthday and wanted to find out where to go out for her birthday to get a free entree or dessert or something. I got a response from their staff saying they would love to help me plan something special and just to let them know when we got in. Upon checking in, I asked for the person on the email. She was not there, but I told them how wonderful it was to hear from them directly. Shortly after getting to our room, we had a knock on the door. There was a woman holding a little box of cupcakes and a bottle of Martinelli's sparkling fruit juice, two wine glasses in a chilled ice bucket. SO sweet!! Oh, and a hand written card wishing my daughter a happy birthday and welcoming her to the hotel.

We had an amazing stay at this hotel. We got out and did some exploring and got around the city very easily. I got myself a 7-day Muni pass, and got my daughter a Muni Multipass and got it with the Alcatraz tour on it. She spent her days going off on her own exploring the Aquarium of the Bay (OR MONTEREY BAY AQUARIUM), the California Academy of Sciences, Alcatraz (OR BLUE & GOLD FLEET BAY CRUISE) and the Exploratorium (OR DE YOUNG MUSEUM). Plus, she had unlimited access to all of the Muni trolleys, buses and historic cable cars. Highly recommend that purchase. We only had to use a taxi a couple of times while we were there.

Anyway, as my daughter went out to explore on her own while I was working, she often sought out help from the front desk staff and doormen. They looked after her as if she were their own family. They told her which areas to stick to and which to avoid. She felt very safe on her own and I know it was because of these wonderful people. I felt secure, knowing she was getting excellent advice.

Unlike others who have commented, I didn't not find the hotel dirty or run down. In fact, I found it just the opposite. I found it clean and very modern. And that was even from the staff who said the building is over 100 years old.

Oh, there was one minor issue. One of the elevators decided to go out. It was out a day and a half, but we were allowed to use the service elevator as well, so it got us to our room just fine.

If I get to come out again next year, I KNOW I will be staying here. I also love their wine hours and tried to attend as many as possible. Only wish it ran a little longer, or a little later. But that's just me, trying to make it fit my schedule.

15/12/13 | Link | Rating: 5.0
164. Anastacia S.
I like this place.  Rooms are nice, the staff could not be nicer (seriously some of the best customer service I've ever received), and free wine reception in the evenings - plus, plus, plus!  Free wifi if you're a Kimpton In-Touch Member, also a nice bonus!  So why not 5 stars?  Well...location...  Not good.  Sketchy in the evening but close enough of a walk to the good parts, but unfortunately just as close to the really bad parts.  

I would stay here again because it's comfortable and everyone who works here is on happy pills, which is nice when you come off a long day of working and are away from home.  Wouldn't be my first choice because of the location, but would definitely stay again.

11/01/12 | Link | Rating: 4.0
165. Lisa C.
Stayed here in Feb and the price was sweet! Everyone was really friendly and I love the refreshing free cucumber water in the lobby (in what appears to be an old Absinthe dispenser)!  Unique and upscale toiletries, also complimentary coupon towards the snals and beverages (which are also varied and thoughtful). Good location if you don't mind downtown/tenderloin.   I also like the bar/restaurant Jake's? Can't recall at the moment.

Room and bath were small but comfortable and tastefully done. It is an old building but the lobby is gorgeous. I highly recommend.

31/05/13 | Link | Rating: 4.0
166. Linda B.
My company needed to put us up in a hotel nearby the Moscone Center in San Fran. I should have known when I called to ask a question 4 times before they answered the phone. While the lobby is eclectic and historic looking the rooms are ancient!! I will give them one thing, the bed and pillows and linens were very nice. Very comfy. The rest of the room felt gross. While walking in socks the carpet underneath felt oddly uneven, was there something under the carpet?  Ooh dirty. Tiny bathroom, really tiny. Tub so old you had to put feet together due to the tight slope of the tub. Two co workers changed rooms twice while another found a Pubic hair in the shower and another thought the room came with pajamas and tried them on ...,,gross they were left by the previous guest. If you want to walk to Union Square it's nearby. If you want to go to a convention at Moscone, take a cab. Bad neighborhoods and aggressive panhandlers went after several people from my conference. Lastly, please, Hotel Serrano, replace and paint the crappy moulding in those rooms. They are so beat up. I know you are trying somewhat but, it doesn't work.

09/12/14 | Link | Rating: 2.0
167. Ziyan C.
There weren't enough seats for my group at Jasper's next door so we moved on and randomly sat in the lounge of the Serrano Hotel next door. But surprise - this hotel is attached to Jasper's! So we were able to sit in these giant comfy lounge chairs & sofas, in a peaceful and quiet lobby (vs the much louder Jasper's), and STILL get the drink experience of Jasper's. I'll give this hotel 4 stars just because we had that option at all!

18/03/13 | Link | Rating: 4.0
168. Crystal K.
Very nice hotel, priced decently two blocks from Union Square. The wine reception and morning coffee make this hotel well worth the price. Clean and friendly, I reccommend!

19/12/13 | Link | Rating: 4.0
169. Jack j.
We've been coming here for years but this visit will likely be our last. I'm not sure if they're under new management or what but the service is no longer Kimpton level. The various young men I dealt with were not rude in any way. But other Kimpton experiences have set the bar at a certain level. Part of what you're paying for at a Kimpton is the attitude of the staff, which should not resemble the disinterested, yet mechanically polite manner one expects from, say, a Motel 6 desk clerk.

The place is lovely as ever, but I miss the Kimpton polish, service-wise. Some might not care, but to put it simply: if I'm paying $300 a night for a room the size of a phone booth, I want to be greeted with a big damn smile and treated like a valued guest. Simple as that.

18/11/12 | Link | Rating: 2.0
170. Mary T.
A tale of two Kimptons, part 1

I hadn't planned on staying at two Kimptons during my stay in San Francisco, but an amazing deal at Serrano clinched it. If you're yet not familiar with the Kimpton chain, you should become familiar with it. While each property is different, there are some commonalities that make staying at a Kimpton a solid choice:

*Wine hour nightly from 5-6 in the lobby
*Pet friendly properties
*Complimentary morning coffee and tea
*Eco-friendly commitment

If you like impersonal, cookie-cutter rooms Serrano probably isn't for you. If you like a hotel with character, you should feel right at home. The lobby is decorated in a cross between traditional and mediterranean with deep red and gold fabric touches, marble-like surfaces and lots of stonework. There are plenty of little side seating areas, which makes wino...er wine hour a perfect place to canoodle or socialize with other guests. Despite the formal feel of the lobby, the hotel doesn't feel stuffy; all of the staff is friendly and welcoming.

I won't lie, the rooms here aren't huge; this was confirmed by a few other travelers I met during wine hour. However, I heard that pet rooms are bigger (I hope that's true after seeing pairs of big dogs strutting through the lobby). Despite their size, the rooms are well laid out and contain all of the amenities - desk, ipod friendly alarm clock, decent sized bathroom, flatscreen TV, minibar, animal print robes, Aveda toiletries and free wifi for InTouch members. Scoring a corner room also meant that even though the view was lackluster, the room got a lot natural light; surprisingly without a lot of disturbance from street sounds below.

This property also has meeting rooms, a business center, fitness center and sports bar/pub in the hotel, but I wasn't able to check out any of those during my stay.

The hotel is located just off Union Square on the border of the Tenderloin and a reasonable walk from the Powell Street BART station and Market Street. The Tenderloin is an interesting and colorful neighborhood, I didn't feel unsafe, but as a woman probably wouldn't be wandering around after dark on my own. I enjoyed my stay at the Serrano and wouldn't hesitate to return.

11/11/11 | Link | Rating: 4.0
171. Elise S.
This place is okay. The urban fee is kind of ridiculous and valet is expensive. Our room didn't have a fridge besides the mini bar, which I feel is a ridiculously basic amenity. We just wanted to put water bottles in the fridge. We were put in a corner room, not much of a view but quiet. Pretty small. Friendly staff, especially the men at the door. Might stay here again, might not.

30/06/14 | Link | Rating: 3.0
172. Julie M.
We go on our annual San Francisco holiday trip and have stayed at the Serrano Hotel the past couple of years. Love the proximity to shopping, Union Square, etc. Also loved the rooms, free wine from 5-6:00 in the lobby, newspapers, people we've met...

Unfortunately when we stayed the other night, it really felt like the service and amenities had declined. The lobby was FREEZING (which we found out the heating unit was broken), so it was unbearable to enjoy sitting in the lobby.

They have two small elevators, and on Sunday, one of them was not working.

The last couple of years in the morning when they serve coffee, at Christimas time they had a fun hot chocolate station as well. This year they ran out of coffee, creamer, no hot chocolate, and no tea bags (which they said they no longer provide). There are no coffee makers in the room, so you don't have any other options for getting coffee at the  hotel unless it's from 7-10:00 am.

At the wine hour, they ran out of glasses and had to use plastic cups.

One good thing is that I forgot some amenities and housekeeping brought them right up.

Just not what we're used to when staying at a Kimpton hotel.

We also found out that they were recently sold in August. Currently still a Kimpton hotel, but did NOT meet the standards/typical experience of staying at one.

08/12/13 | Link | Rating: 2.0
173. Premal S.
Not very happy with this place. We stayed here for one night when our son was 6 weeks old. We had one of the suites and called in a week ahead to request to check in around noon. They said no problem. We got there at 1:30 and ridiculously rude and condescending dude at the front desk said it won't be ready until 3. That part I may be able to tolerate (even with a screaming infant ready for his next feed) but they way he said it was pathetic. We luckily were able to crash in a friend's room until 3 but there was no rush to get the room clean (even though there was nobody in it) and we had to keep calling down to check on the status. They kept saying "it'll be done in 20 min"....every 20 min.

Also, while we were in our friend's room, it should be noted that the standard rooms are crazy small. Like Tokyo small. Don't try to have 2 people walk at the same time!! The suite was bigger but still not up to suite standards. The rest of the hotel staff was helpful but that guy at the front desk was a disaster and left a bad taste in the mouth!! Won't be coming back here!

27/02/13 | Link | Rating: 2.0
174. Sarah G.
Disappointing hotel especially for the price.  Room was tiny & dingy.  The mattress was also incredibly cheap & uncomfortable.  Only positive was that it was fairly quiet.

20/09/14 | Link | Rating: 2.0
175. Joe B.
I really wanted to give more than 3-stars however this hotel nickel and dimes it's customers with a $20 daily "urban fee". Such BS! Just increase your rate to cover these items. This fee is highly unpopular. They try to justify it by giving you mediocre coffee and $1 newspapers in the morning. I'm sorry but the slow wifi and weak coffee does not justify a $20 daily charge in addition to the room rate. You will also notice that they don't mention this fee anywhere. They will surprise you with it at check-in. Room was pretty small (to be expected I guess in historic buildings). Overall the hotel was clean. Fitness room has a sauna, you can print boarding passes for free in the business center. Be sure to shop around, and try to avoid this resort/urban/city/rip off daily rate that hotels are charging lately!

15/06/14 | Link | Rating: 3.0
176. Laura A.
Attractive lobby, comfortable room. Very easy walk to Union Square (but beware of turning the opposite direction, which will take you straight into the tenderloin). Nice restaurant/lounge with good food on site. Skip the expensive hotel parking option - there are two parking garages adjacent (immediately next door and right across the street) with lower day rates with in/out privileges.

07/08/14 | Link | Rating: 4.0
177. Lauren G.
Just finishing up a fabulous stay at the Hotel Serrano. I have loved my four days here. The room is small but cozy and comfortable. The staff is unbelievably friendly. The gym is well-outfitted and clean. The work area has a very comfortable desk/chair setup.

Kimpton hotels always have great small touches (the Serrano has leopard-print bathrobes, marketing collateral in a very fun/trendy/conversational tone, a free happy hour in the lobby each day).

The area isn't the greatest, but just walk a few blocks in either direction and you're in a much more tourist-friendly area.

I will definitely stay here again!

19/08/13 | Link | Rating: 4.0
178. Kevin W.
I ended up booking this hotel for a great price thru Travelocity's Top Secret Hotel deals (which is like priceline where they tell you the hotel after you book it). I was pretty pleased to find out that the Serrano Hotel was a Kimpton Hotel. This is my second time staying at one, (Hotel Monaco in Portland was the other one, which I gave 5 stars). Seems like one of their staples is a free wine happy hour every evening which was awesome.

The room was very clean, modern, and had a comfortable bed. Overall great room for the price and location because hotels in S.F. aren't cheap! And another Kimpton Hotel staple are the badass animal print bathrobes in the closets.

All the employees were very friendly and helpful...even had some good natured trash-talking about football w/ the guys serving wine since I'm from Seattle.  I also forgot my leather jacket in the room when I left, and it was super easy to have them ship it back home for me.

The hotel is located in a very convenient spot, a short walk to Union Square, but its also in the infamous Tenderloin area so be careful which direction you're goin when walking around at night. We didn't have any issues though.

The only reason why I'm not giving this hotel 5 stars is because both times we came back to our room after it was cleaned it smelled like someone had just finished taking a dump in our bathroom! I blamed my girlfriend at first but I realized she hadn't used it yet. And when I was checking out the front desk person said that it looked like a phone call was made out of our room even though I didn't touch the phone. It was fine though, because they just waived the charge.

26/06/13 | Link | Rating: 4.0
179. Laura S.
Love this hotel. Upgraded to a suite on the 17th floor. Beautiful corner room /amazing view. Room was very clean and nicely decorated.
The old charm and decor of this hotel was amazing.  Staff was kind and helpful.
We would totally stay here again.

15/09/13 | Link | Rating: 4.0
180. Joan H.
This is a solid hotel with nice rooms and good location.  It IS right up by the Tenderloin, but nothing really dangerous - besides, SF appears riddled with bums wherever you go.  At least here, you are right by the key transport lines you will need as a SF tourist.

As others have noted, the rooms aren't terribly large, but this is the middle of a busy city.  I like the effort to create some character, typical of most boutique hotels.  We did pass through during wine hour once, but we were on our way out and too jetlagged to partake. The morning coffee downstairs was nicer than I thought it would be, especially since we were able to catch up with a local friend in town conveniently in the lobby.

The toiletries were from CO Bigelow, which was nice - though odd, since I think of NYC when I see that brand, not SF.  The internet is free, but you have to sign up to join the Kimpton Club, or something like that.

The staff were always very friendly, and we heard the attached restaurant was good, though we didn't try it.  

It's pretty pricey, as are most of the hotels in Union Square.  We got a tolerable rate off hotwire, though definitely not cheap.

30/09/12 | Link | Rating: 4.0
181. Michael L.
I had the good fortune of staying in this hotel while on a brief business trip and thoroughly enjoyed the accommodations.  The cocktail hour from 5 to 6 pm is a great treat for us wary travelers. I happened to have just arrived from the airport so that was a pleasant surprise.  

The valet parking with in and out privileges for $43 is comparable to most of the area hotels.  

I found the mattress and foam pillows to be most agreeable because I slept well and that's a major plus for me...any hotel that can give me a good night's sleep deserves 5 stars right off the bat!

24/10/13 | Link | Rating: 5.0
182. E D.
So far so good! This is our first time at this Kimpton hotel but we have grown to trust the company name. This location was not a let down. Very well located, clean traditional style rooms.

They no longer offer Aveda products in the bathroom or do the door prize game as some have indicated.

Make sure you sign up for their loyalty program, not only do you get free wifi but you also get a 10$ voucher to raid the mini bar.

Also check out Jasper's on the main level. Best contemporary eggs benny I've had.

06/11/13 | Link | Rating: 4.0
183. Tuan N.
Disclaimer: This review is for the corporate dinner I had here and generally observations about the lobby area.

This is definitely a boutique hotel that capture some of the old-world feel.  The lobby has has high ceiling yet has an intimate vibe.  We came around 5pm and the lobby staff was offering complementary wine and appetizers for the hotel guests.  I was told happy hour is from 5-6pm. I was quite impressed with the appetizers, which was just a simple crostini.  

So I was a guest of a friend who organized a corporate dinner here.  The chef did a good job overall with the food.

25/10/13 | Link | Rating: 4.0
184. Shaunita J.
Found a "deal" for this place online.  Stayed here with my brother.

I think it loses a half point for the sticker shock of the price per square foot.  But, it's the Bay, so I guess I have to stop whining.

I'm a robust Midwestern gal, I've got those big nalgas, so I need my space.  LOL

The elevators are super small.

And, this place has a a pretty small bathroom for a double.  Definitely not a lot of counter space.

But, the staff is friendly.  Oddly, they kept referring to my brother as Mr. and Mrs. (as in,they seemed to think we were a couple), even though I told them we were siblings.

The room is clean and doesn't smell too off like some "character" hotels smell.  The location was great.  Good restaurants near by.  Short walk to public transportation and Union.

Didn't use it, but there is a business center and gym here.

Neighborhood was decent.  Urban, but not too dirty.

Seemed to be near like 50 different Walgreens.  Made it ideal for grabbing snacks, bottles of water, etc.  In a pinch, there's even a little convenience store across the street that has snacks and beer and stuff.  

Would stay again.

11/11/13 | Link | Rating: 4.0
185. Isa H.
Tip: Play a game with the desk clerk when checking in for a sweet prize!

My honey and I stayed here one night during a staycation, we found the deal on Priceline Express deals.  As the hotel's theme is appropriately related to that, we took the blind bet with Priceline and won.

This hotel is conveniently located Downtown and is such a fun gem.  We played the door-prize game of 21 when checking in and won a bottle of wine!  They gave us also complimentary breakfast coupons too (the front desk clerk let both of us play the game).  Then we made it back to the hotel for wine Happy Hour.  We made it back to our room that was perched high up in the building.  Our view of San Francisco was sprawling.

We had breakfast at Jasper's Pub and was as delish as a continental breakfast can get.

16/10/13 | Link | Rating: 5.0
186. Analise G.
Absolutely loved this hotel. I stayed with my girlfriend the weekend of pride and we greatly enjoyed it. The bed was comfy, the view from our room was wonderful, the staff was nice, the room was very clean, and the shower was nice. Also, the architecture and furniture were amazing!! I definitely plan on returning :)

01/07/14 | Link | Rating: 5.0
187. Linzi M.
Goldfish crackers and free wine... I am sold!

Really enjoyed my stay at the Serrano and not just because of the free wine hour. I swear. Though the free bread and tapenade helped too.

But it really is a charming and lovely hotel. All the staff were sweet and friendly, very nice the way they say 'welcome back' when you return and always ask if they can get a cab for you.

Very happy with the room, good size, huge TV and fab bath to relax in.

The adjoining restaurant is pretty handy too and serves great comfort food. Try the warm pretzel! Though the hotel only seems to do room service for breakfast and not dinner, which I would have liked.

Only downside of the Serrano is the homeless population outside, but you get that everywhere downtown so it can't be helped.

23/03/13 | Link | Rating: 4.0
188. Amanda L.
Lovely experience from the moment I pulled up to the front door. The doorman greeted me and made me feel almost as if I was just pulling up to my own home. I was hoping to check in early or at least leave my things with the front desk so that I could park and get settled before an afternoon massage. I was a few hours before check in but the desk quickly arranged to hold my things after finding that my room was not yet ready. Then before I could head back out the woman found they had an upgraded room on a higher level and offered to go ahead and get me settled in. I was shown to my room and had time to relax a bit before my appointment. Perfect start. The room was by no means massive but it was nice, comfortable, clean, and in the perfect location for my evening. I was able to walk to the Clift's Redwood Room within minutes. Customer service is my number one, probably because I am in hospitality myself, and the Serrano team knows it better than most I have seen.
Upon my leaving the hotel I went to grab a second cup of coffee for my drive back to Sonoma but I had just missed it. One of the doormen noticed this and said if I had a few minutes he'd be happy to brew me a fresh cup. Above and beyond :) made my day.

22/05/14 | Link | Rating: 5.0
189. Lizardp P.
What a gem!  To find a hotel within walking distance of Union Square during the holiday season that was roughly $100 was a score.  The room wasn't large, but it was clean with cute decor.  It had a bathtub which is a huge plus for me.  The staff was friendly, the lobby was cute, and there is a restaurant attached.  Very clean fitness room with everything I need, which is very important to me.  I am thrilled to have found this place, and plan on venturing back.  Nice robes in the closets, a large umbrella to use if needed, a huge selection of games to play....so many nice ammenities.  It is on the edge of the Tenderloin district, but don't let that scare you.  It really made for some great street watching on a late Friday night.  For the record, it appeared as if the street walkers took their clients to the Hilton across the street, and the sessions were around 20 minutes.  I don't recommend staying there.

22/12/14 | Link | Rating: 5.0
190. lindsay p.
Great location. Cute hotel. Rooms are incredibly small. Most of the staff is friendly. Upon check out, Satan's spawn was working the morning shift. "Omar" should be fired. I was there for an attorney conference and he treated us like garbage. When I checked out, there were hidden fees NOT mentioned upon check-in, and I questioned him, asking what they were for. He responded like a four year old child, "Well, WHOOOOO told you that was your rate yesterday?" I only remember ass holes names, sorry, Omar. He proceeded to lack ANY respect to which I replied, "You are incredibly rude." There were witnesses, all shocked in disbelief. He snickered and did this weird body gesture, which was amazing since he appeared spineless. Still not explaining the rates, he wished me a sarcastic, "Merry Christmas" and walked away. Well, because of Omar, attorneys that generally would use this hotel every year due to its great location, won't be returning. Also, beware there is a "city fee" for newspaper, wifi and the bicycle you can borrow that no one tells you about, except when you try to leave and pay your bill. Enjoy a 22 dollar fee for all those things you likely won't receive/use as well as a city tax. This person had MAJOR attitude for no reason. Trash working at a nice hotel.

13/12/14 | Link | Rating: 1.0
191. Martini K.
It was our first time at Serrano Hotel. We checked in with our two small pooches. The hotel is hotel friendly. We never had any problems with the staff. The hotel is clean and is close the Union Square for those who want to shop.

06/07/14 | Link | Rating: 4.0
192. Lindsey H.
Located in not the best area of downtown SF. No street parking except their lot for $50 a night. Also a $20 or so hotel fee per night for coffee and newspaper which we never saw. Ordered a salad for room service,  I recieved the wrong order twice.  After the second mess up I gave up. Their breakfast at the restaurant is ok. Room was clean. Room service was nice. But too expensive overall.

03/07/14 | Link | Rating: 3.0
193. Brendan U.
Terrible customer service experience... Tried to get in contact with their in house reservations specialist. Left multiple voicemails with their help desk and did not get 1 phone call back.

07/09/14 | Link | Rating: 1.0
194. Stephanie S.
What a disappointment, considering the good reviews. I recently stayed for 4 nights.  Staff was unhelpful, and occasionally rude. (no offer to play blackjack, didn't offer to deliver a 40 lb package I had received to my room, seemed annoyed when I requested a bandaid, doorman never bothered to say hello and gave me grief when I requested to use their car service to the financial district, etc.).

The night staff in particular was horrible - more interested in socializing with each other than helping guests. So much so, in fact, that I witnessed two people riffling through the valet stand looking for something to steal. I went inside and alerted them - at which point they ran out and chased after the would-be thieves. Not good.

The room coukd best be described as run down retro. Tiny. No usable counter space in bedroom. MOLD in the batroom. Cold (they turner off the heat daily). When turned on, the heater was so loud i had trouble sleeping - though that could be a result ofthe uncomfortable bed and pillows.  Mini bar was only replenished once during my stay. No coffee maker in the room, though they do have it in the lobby in the morning.

Wireless in the room couldn't hold a signal. I ended up having to use the business center, but then had to pay for Internet service. It was stupidly expensive.

The good - Jasper's next door (chicken pot pie). 10 dollars for the mini bar with a kimpton rewards membership. Homeless man offering me a mentos outside of the hotel.  Cheap rate of $105 a night. That's about it.

22/01/13 | Link | Rating: 1.0
195. Jeff H.
Located in the downtown section of the city that gives you the old time feel of San Francisco.  The look of the Serrano is Victorian, as the drapes, carpet and wallpaper are ornate. The rooms are small but cozy.  The Jasper restaurant inside has a unique menu and the service is polite and accommodating.  Even the bellmen who haled a cab for me was aiming to please.  My overall experience was very nice.

24/01/15 | Link | Rating: 4.0
196. Ward B.
Pretty nice not great.Check in was fine ,went to concierge immediately to get tour bus tickets they should me some options and told me he could get me a discount. I told him I'd talk to my wife and purchase some in the am. He told me the offer wouldn't be good then.Please don't insult my intelligence, I walked away and bought them for the same price from the am concierge.The room was small and even though it had the same furniture that was in the picture it was so much older and very beat up. Everything was clean bought covered with a layer of old if that makes sense to you.The bathroom was a little inconvenient because instead of the light switch being close to the door you had to step in and feel along the back of the side wall for it.The bathtub was a little dirty.But for the location the price was right and worth the money.

07/10/14 | Link | Rating: 3.0
197. Robert I.
Would stay here again.

Nice hotel. A little bit older but has old California charm.  Good location and lots of dining. Restaurant in hotel which can do room service. Plenty of hot water and clean room. Front desk people were very nice. Was here in a 6.0 earthquake and didn't even notice it.

The 20 dollar resort fee is a bit of a scam. It's a hidden bogus charge. That's my only complaint.

24/08/14 | Link | Rating: 4.0
198. Laura K.
I had stayed at the Serrano a couple of times before, and it was fine. This time, on the second night of my stay, I was awakened at 2 a.m. by the sound of a fight outside my room. I went to the peephole and saw that it was a physical as well as verbal (shouting) altercation. It appeared to be a man and a prostitute; the man was accusing the prostitute of taking his money and the woman kept yelling "help me, help me," until security or police arrived and she finally said "it's in my purse." The struggle and shouting went on for quite a while. This was, to say the least, extremely unpleasant and very unsettling.
The hotel did comp my wifi fee and $10 in minibar purchases, but that didn't really do it for me. Who wants to pay $400 a night for that kind of night?

18/09/14 | Link | Rating: 1.0
199. Carissa R.
The lobby smells like stale cigarettes. They charge $20 a night for wifi and beverages offered in the lobby. These things should be complementary, especially at a "nice" hotel. And lastly the bell hop I encountered was extremely rude and condescending. I was shocked to receive such treatment as a customer. I wouldn't recommend this hotel to my worst enemy.

19/09/14 | Link | Rating: 1.0
200. Jen H.
Great hotel with old world old world charm in the heart of the city.  Rooms were clean and staff was friendly!   Jaspers bar food was great.  Breakfast was good but just ok nothing out of the ordinary.  love hearing all the noises of the city from this hotel.  Do not be afraid of other reviewers on the location.  We are monthly travelers to ths city and this is definetly not the heart of the tenderloin, it is safe to walk to and from union square , just check with the hotel if you are unfamiliar with the area to make sure you dont go to far in the wrong direction.

02/09/14 | Link | Rating: 5.0
201. Mina I.
Any hotel that gives our free white or red wine for happy hour from 5-6PM gets 5 stars!

Let alone this boutique hotel was charming and the staff was amazeballs.

Shout out ot Deo at the front desk and the entire front desk crew who was very attentive to my twin sister and our other girlfriend while we stayed at the Serrano for a long girls weekend in October. We were in San Fran to watch my twin sister run her 2nd marathon at the Nike Marathon that weekend.

I did not have any posters or markers to make signs for my sister so Deo was awesome and provided me with what the hotel had. My girlfriend and I ended up making 2 posters for my sister so thank you front desk!

Don't forget to sign up for the free loyalty membership program since that provides you with free wi-fi hotel; unless you really like paying $11.95 for wifi everyday!

Thanks Serrano and the entire amazing staff for such an amazing weekend! I will most definitely stay here next time I am in SF!

29/11/13 | Link | Rating: 5.0
202. Lisa M.
I actually really adored this hotel! We're not fancy schmancy people and we don't need to stay at a fancy schmancy place. All I ask is that it's clean, remodeled, and close to places. The Serrano was all those things, and more!

The hotel is really easy to find, and only a few blocks walk from the Powell BART station. It's also close to Union Square and all the shopping in that vicinity, and not too far from Chinatown and Little Italy. We were able to walk to all those places without our feet aching! The prices were also reasonable.

Check in was super easy, and all the staff were very friendly. YES it's true- they have a free wine hour from 5-6! Is the wine great? Nah, but who cares? Have a glass and hang out in their cool antiquey lobby, while munching on some goldfish.

I'd definitely stay here again next time we come to the city.

12/06/13 | Link | Rating: 4.0
203. Robert T.
Excellent little boutique hotel for the price. The location borders a sketchy part of town but convenient nonetheless. Very attentive staff. I love the complementary coffee station in the morning.

29/10/14 | Link | Rating: 3.0
204. Michael N.
I get the whole charming hotel thing, vintage in look and feel...what i dont get is the lack of hotel parking...or at least free parking...area not what youd call the cleanest place in Dt SF but its close to union sq. Prices are high so watch for that as well as added service fees and SF tourist taxes...yeah gotta love that*rolls eyes*. Not really worth the extra dough imo. The commercial hotels near SFO are a better bargin..quieter and more accomodating..save ur money and check out elsewhere.

02/06/14 | Link | Rating: 2.0
205. Michele L.
We wanted to get away from the SoCal heat & decided to goto our "other" fav local, San Francisco. After checking reviews & prices we decided to stay @ the Serrano.
Let me start by saying this is NOT located in Union Sq...it's the Tenderloin! If your not familiar with SF, the Tenderloin is changing for the better, but walk down the wrong street ( like Taylor towards Market) and you will see drug addicts, prostitutes and homeless.
I'm from Philly, so these issues aren't a dealbreaker, but a tourist from the Midwest who's expecting to be "within walking distance to the WestField" might be taken aback.
The room was fine, nothing extraordinary. Yes it's small but most rooms in SF are. The bed was hard, I woke up with neck pain and the TV has no HBO or movie channels (yes these things are important to me ...even on vacay)
I did order room service from Jasper's and was unimpressed with the warm, unflavorful food, but it was delivered insanely fast!
As most yelpers mentioned, there is a $20 per night "urban fee". It really is a wifi charge. And the $53 p/night parking fee is insanely expensive. I just parked down the street for $30 p/night. I mean your in SF did you think you weren't going to be walking ?

Ok, now for the positives. I'm starting to feel like I'm trashing this place!
My pet sitter cancelled at the last minute, so I had my chihuahuas with me. They did charge me $50 per pet. when I asked where I could go eat with them, the front desk gave a few options that had outside seating and were pet friendly.
They had actual satin hangers in the closet with an umbrella, ironing board and hair dryer.
The room had beautifully enormous windows that gave great views of the city.
We were able to walk to the local farmers market at the UN on Sunday!

So would I stay here again? Probably not. I would pay the extra $30 and stay at the W.
The extra fees really start to add up

Oh! ..please don't call it Frisco! You might as well carry a fannypack, map and camera..Tourist!

16/07/14 | Link | Rating: 3.0
206. Sterling W.
Arrived at 8:30 pm on a Friday and got a free upgrade to a 15th floor suite-(suh-weet!) Great view, spacious room, all the amenities I needed. Staff was helpful, close to everything. Couple of blocks from the Curran Theater and many great restaurants, but also a stone's throw from the "seedy side of the street". Be mindful of which way you go...toward Geary and you're good; go to the right on O'Farrell and "not so much". Jasper's Lounge was lively, the lobby is very nice and the rooms have that "old San Francisco charm". Good value.

22/10/14 | Link | Rating: 4.0
207. Katherine S.
I liked this hotel for its price and location. It's probably in the middle price range...you have the janky ones that are under $100 and you have the high class Omni hotels that are $200+. This one is perfect for my budget. On Yelp it says Civic Center/Tenderloin, but I didn't once feel unsafe walking around in the afternoon through early evening. It's not far off from Union Square or Bart either, which is a plus!

I love the ambiance when you walk into the lobby. It's dimly light and feels classy and cozy with plush sofas. They offer a wine happy hour every evening as well! The people at the front desk were helpful...my friend forgot a toothbrush and all we had to do was ask. In the evening, we needed a cab to get to a club and a gentleman helped us out.

The room was cozy; it's not as big as a room would be at a hotel in the South Bay, but oh well, this is SF. There's enough space for 2 people; the bathroom was rather small though. Definitely only fits one person at a time; luckily there's a large mirror on the wall by the bed, so that was where I did my makeup for the night haha.

Tip: check in your bags in the lobby so you can traverse the city during the day bag-free! You'll just have to come back to grab them before leaving the city.

Free wifi: just join InTouch, their loyalty program. Doesn't hurt since you can rack up points to get free stays. I did this on my smartphone when I got to my room.

Thanks Serrano! I'll have you mind for next time!

04/07/12 | Link | Rating: 4.0
208. Brandon E.
Rampant with issues.. Nice people who are very helpful but this hotel needs an overhaul when it comes to the infrastructure... We stayed here twice with 2 rooms each visit... 3 of 4 rooms had to be switched out.

05/11/14 | Link | Rating: 2.0
209. David H.
A good hotel with a good location.  Very good value. Friendly and helpful staff.  The restaurant, Jaspers, was excellent.  The rooms were a bit on the small size, however that is also a reflection of value.  I was very disappointed with the fitness facility.  The equipment was in very poor condition and clearly not maintained.  I would have given the hotel a five star rating, otherwise.

24/11/14 | Link | Rating: 4.0
210. Leila C.
Do not stay here. Ok deal on Priceline. Totally not worth it.  Add in a $22 resort fee  and rude employees. Also, the complimentary wine hour is on on Tuesday and Thursday night, or something like that. Priceline had not updated that in the hotel description.

08/02/15 | Link | Rating: 2.0
211. Britt J.
Great hotel with old character. Perfect location as you can walk to clubs, restaurants, fancy walgreens. The bathroom is cramped but is still functional enough. If you are over 6 ft I would recommend asking for a bathroom that has more legroom in front of the toilet if possible. No complimentary breakfast but it looks like the restaurant and bar they have inside is decent. Parking is not free. Rooms are small so don't expect to lounge around, but they do have a nice desk and chair to work at if that's why you are there. I recommend parking across the street in the garage, I think it's a few bucks cheaper.

11/11/14 | Link | Rating: 5.0
212. Scott B.
I made a rez based on reviews and paid a rate based on those reviews. Bad idea. The area is a bit sketchy, lots of street noise - sirens, drunks yelling - and the bathroom products are NOT AVEDA as multiple reviews stated. Decent place, but for the same rate, I would have stayed at a nearby hilton or marriott. Doorman and desk clerk were pleasant.

09/09/14 | Link | Rating: 2.0
213. Anjie S.
This hotel was pretty awesome. We stayed here three nights for the Microsoft Build conference in one of the executive suites. The hotel staff was super nice and always greeted us when we left and came back. The wifi was free if did the free registration through  their site. There was coffee, tea, ice coffee in the mornings (also had soy milk) and free wine time at night. Really took advantage of this as I was working from the hotel on a central time schedule.

They offered free bicycles that we didn't take advantage of because we're super lazy. Haha. Anyways had a great experience here and would definitely recommend to anyone in the SF area.

04/09/13 | Link | Rating: 5.0
214. Jo H.
I had plans in the Union Square area the day after Thanksgiving. I had no desire to drive into San Francisco on Black Friday. Been there... done that. So I parked in Millbrae and took BART. The hotel was only a short walk away.

The room had the basic hotel amenities. The bed was comfy and the noise from neighbors was minimal.

12/01/14 | Link | Rating: 4.0
215. Harper Z.
I try and stay in Kimpton Hotels when I travel because I have always found their service and quality to be above everyone else. My stay at the Serrano was no exception.

I was visiting friend in the Bay Area and after a few days couch surfing, I wanted a little space of my own. I found a reasonable rate and liked the location primarily because it was close to the transit lines but not right on top of tourist shopping. If you are looking to be close to shopping simply walk two blocks and you will find it.

The room was very tastefully decorated and the linens were wonderfully lush. The bathroom layout was a little odd, but not surprising given the age of the building. Loved the deep bathtub.

Only rated it down one star because I felt it was a little higher priced than it should have been given the location. Would highly recommend to anyone visiting the city.

Also sign up to become a Kimpton rewards member. Great coupons and little perks when you stay with their hotel line.

13/08/13 | Link | Rating: 4.0
216. Cecy S.
I WAS expecting Kimpton-like service, but they informed us as of 1/2014 they are not part of Kimpton chain anymore, bummer. We rented 2 rooms because with 4 kids that is the only way to go in downtown San Francisco, they (my kids) were expecting something special as a welcome present, (they have been very spoiled with Kimpton The Monaco in Portland) but again, nothing. The hotel is ok, but for the price I think they can do way better. We had to go downstairs (from 15th floor) several times to get coffee AND milk at the same time. I did not recommend it. The good thing: Jaspers bar downstairs.

05/09/14 | Link | Rating: 2.0
217. Absolut M.
Perfect location. Nice hotel boutique. Room just OK. Charged $20 for WiFi and amenities.

23/10/14 | Link | Rating: 3.0
218. Anni Y.
Location is horrible because it's in the crackville Tenderloin.
The staff was helpful.
Food was GOOD.

05/06/14 | Link | Rating: 4.0
219. Dave B.
The hotel is nice enough for the money.  The location is also okay - commensurate with the rate.  You should note, as others have, that this is not a Klimpton property.  Valet parking is $52/day.  Ace parking next door is $39/day.  One thing I don't like about this place is that upon check-in they tell you that they are going to add $20 to your rate.  It's a bait-and-switch tactic. In my view the rate you book (or, in my case, prepay for) should be it.  When it's too late to cancel or book anything else - to have the hotel extort an extra $20 from you should be illegal - it may be for all I know... But they do it.  For that reason alone - not sure if I'd come back.  It's bad business. Otherwise its a nice enough property and a good deal for the money.

27/10/14 | Link | Rating: 2.0
220. Jane E.
Great location a few blocks from Union Square.  Clean, comfortable rooms.  Pricelined for $90/night Thanksgiving weekend.   Hike up the hill to The Owl Tree and Hopwater Distribution for a few pints.

30/11/14 | Link | Rating: 4.0
221. Becca M.
My husband and I stayed here for two nights. We were just looking to get away, but not go too far. I thought the location was great! There is a liquor store across the street and a delicious taqueria down the street on the opposite side of the hotel. It is within walking distance to shopping and other great food. We rode our bikes from the hotel to Fisherman's Wharf and Castro the next day. The hotel is also attached to Jasper's which was yummy! Jasper's offered room service too. We parked our car in the garage across the street ($40 a night) instead of using the valet. Although, next time I will try to find somewhere to park that is free or a bit cheaper. As previously mentioned by other yelpers there is a amenity fee, which I was prepared for because I did my research before just choosing somewhere to stay. I got a great rate on Hotel Tonight! The hotel is definitely old, but I loved it! The lobby was beautiful! Our room was decent, we were on the 3rd floor so the view wasn't great, but not bad. I'm sure the higher up, the better. The bathroom was small, but it was to be expected considering the age of the hotel. Overall, I was comfortable and I would stay at Serrano again.

25/03/15 | Link | Rating: 5.0
222. Gil S.
There are fancier and less fancy hotels, bigger and smaller, but for the combination of location, vibe, room, value, and especially service, I would pick this as my go-to hotel in San Francisco if I didn't already live around the corner.

I stayed here several days and rented a suite while my house was under construction, it was a great experience. Everybody loved me and the puppy, took extra care, and the puppy ran rampant through the staff rooms, laundry room, and kitchen, and became a momentary legend.

The rooms here have a very nice over-the-top shabby-ornate decor. It's like you imagine a hotel in Paris or New Orleans should be.

The neighborhood is on the edge of edgy parts of town but also very close to Union Square, some of the best restaurants, public transportation, nightlife, etc. In the center of things.

Tonight I just wandered in with a beer from the hotel restaurant (amazing selection) to use the Internet, and I've been watching the front desk and concierge / valet deal with guests. They show genuine interest and care, remember each guest's name, ask them how their day was, recommend things, give them personal opinions on how to live like a local, and overall show a great love of people and customer service. As a fly on the wall I see how they act as soon as the guests leave. The mood does not change one bit. They're telling stories like you might share with your college roommate, helping each other, planning things for the hotel and guests, dealing (in a good spirit) with maintenance issues,  backslapping, and the vibe is every bit as positive and loving among the staff as with the guests.

08/10/13 | Link | Rating: 5.0
223. Cyndee L.
TINY rooms, but they are clean and had a nice view. Staff was nice enough. I recommend taking out the bikes from the hotel for free! Wifi barely works, if you're lucky.

04/01/15 | Link | Rating: 3.0
224. Dom B.
I love it here.

Our room was super clean, and I thought the facilities were clean also. We never saw house keeping, but clearly they came through. We also never saw old food trays or trash littered about the hallways or foyer

We were in room 401. It was an extremely quiet suite. It helps that we were in the corner, and we didn't face the street. We couldn't hear other guests or the elevator, or noises of anyone upstairs.

All of the staff members we interacted with were extremely helpful and friendly. I especially liked John the doorman, he was a little sassy, in a good way. :)  

Great location, valet was breeze, and we were walking distance from all the places we wanted to visit.

A little higher than I wanted to spend (an extra $50-70 per night), but on par for the area. I would say that the level of detail and service we experienced were reflective of the price we paid. Additionally, we booked through Serrano's website, and were able to get the valet cost rolled into the room cost. I felt good about that.

2 person shower. We had a king suite, with the most awesome 2 person shower. The only way it could have been better? If there were disco lights. :)

My fiancé and I will definitely stay here again.

26/06/14 | Link | Rating: 5.0
225. Rhonald N.
Wonderful wonderful hotel in the Union Square area of San Francisco.  Stayed here for the weekend last month just to get away from LA.  The location was good as it was surrounded by nice little restaurants and only a few blocks walk to the Cable Cars on Powell.  The lobby is beautiful and they always had fresh iced cold water to refresh you after a day out in the town.  They got coffee in the morning to get you up for the day.  Rooms were nice, clean and elegant.  Our room was on the 10th floor right next to the elevator but it was quiet.  It will definitely stay here again.

30/06/14 | Link | Rating: 5.0
226. Chrys M.
Have stayed at the Serrano Hotel a few times now and plan to make it a holiday tradition!
This last visit I had made a mistake with my reservation. Manager Olay Phommahaxay was at the desk and completely took care of us- she was so professional, gracious, and extremely helpful. Thank you, Olay! I look forward to seeing you next year.

16/01/15 | Link | Rating: 5.0
227. Grace C.
The bf proposed three days before we arrive in SF for our vacation.  He chose the Serrano Hotel because we were familiar with how the Kimpton Hotels were (we had gone to the one in Seattle for a wedding), and was pretty sure that their standards wouldn't change too much from Seattle to SF.  We were able to book a good package deal from Travelocity, but it was still around $180 a night for a September booking.

Once we had gone off the plane, we went on the BART, and got off the BART Powell stop, which was conveniently only a few blocks away from the Serrano.  What was actually also really awesome is that the Serrano Hotel is more or less in the middle of SF tourist-y land.  We had Union Square a few blocks from the hotel, and then we could either get back on the BART for anything a bit farther, or we could take the trams/buses.  Pretty convenient in terms of location.

Only bad thing about the location is that you are pretty close to Tenderloin, if not actually in it.  This means that you'll see a lot of characters, as well as a lot of stuff that'll make you want to go back to the hotel and scrub yourself clean, or burn incense into your nostrils.  Ah, San Francisco...

When we first was trying to find the Serrano Hotel, we saw the big sign, but still walked past the entrance by accident.  We double-backed, found the double-door entrance, walked in.  Got to the receptionist area, but we were actually a bit too early, so they suggested for us to leave our bags, which we did, in order to walk around the block a bit (that was a mistake).

When we finally was able to get into our room and check in, it's nicely decorated.  It's sort of worn in a bit, so a remodel may be needed in a few more years.  Bed was comfy.  The pillows were SO COMFORTABLE.  Totally tempted to take one if we had room in our luggage.  Carpet was okay, but I felt a little uncomfortable stepping on it.  Bathroom was pretty clean, but the ammonia odor was a bit present, which bummed be.  Also, they bathtubs feel a bit small because, when you walk into the bathtub, it's a very sloped/curved bottom.  So, you actually have less stable walking space than it looks.  I learned this the hard way with a sprained ankle...more about this later.

They do have a small gym downstairs (below the lobby), and they do have a restaurant/bar that is open for breakfast until past dinner.  Wifi is included for the guests

Now, the reason why this place is really high in my books is that the bf and I are not from the area, and I got injured when we were on vacation (ugh!).  Sprained my ankle when coming down the other side of Lombard street, and we taxied ourselves back to the hotel to figure out which hospital/urgent care could take my insurance.  When we exited out of the taxi, the hotel attendants at the front completely figured out what happened, rushed to my side, and helped me hop to the lobby.  Other than me obviously hopping around the entire lobby floor to sit down, the hotel attendant alerted the other staff in the lobby to get me some ice, which I gratefully and painfully accepted on my ankle.  I was also given a wrap to wrap around my ankle to help stabilize it a little bit more.  It was also happy hour, so I definitely had the bf get me a few drinks to help the pain.  Definitely helped.  Wish I had my full bar at home to use, though, as the wine is not strong enough for that kind of pain.  Anyways, we were able to eventually get back up to our hotel room, find a urgent care, and was able to go there the next morning.  What also sucks is that the injury happened near the beginning/middle of our vacation, so I still had another 4 days to deal with the injury before returning home.  =\  

So, for the next four days, the bf was able to get bags of ice for me from either the front desk or from the cleaning people on our floors.  Always very polite, always very professional, always very courteous.  They were also very understanding during the one or two Happy Hours that I was at, and had a second glass of wine.  They would be as helpful as possible, either hailing taxis for us (but we did this all online/ahead of time), or moving things out of the way so that I could have a somewhat easier access.

There was also a point in time where we asked to borrow a wheelchair, if they had it.  They actually did, which I happily used and then returned before we left SF.  

Overall, the Hotel Serrano had an awesome staff, and they made our vacation as good as it could be with my sprained ankle.  May come back again.  =)

07/12/13 | Link | Rating: 4.0
228. stefanie v.
Eccentric. Decent service. Their fax machine does not work, which was frustrating. Very small rooms and bathrooms. Very dated amenities, if these rooms could qualify for having amenities. No coffee maker. No take home shampoo/conditioner. The hair dryer smelled and sounded like it was going to simultaneously blow a fuse and burn my hair. Same story with the iron/ironing board. On demand TV options were very lacking but basic cable was available. No free wifi.

I thought the redeeming quality would be the wine hour, but we walked up to the wine cart and the two gentlemen standing there just stopped their conversation and stared at us .. After an awkward silence, I asked 'oh. Do we just pour ourselves the wine?' .. The guy responds 'no. White or red.' .. Awkward.

In a word. Meh.

25/06/14 | Link | Rating: 3.0
229. Dan S.
*Meh, I've experienced better.  Yep, that sums it up, I have stayed dozens of nights at Kimptons, I love em!  I tell everyone how great they are, so yes, I expect much better
*In a word, tired.  This property is worn out, the room was not only dingy, carpets, peeling wallpaper, beat up, but it was uncharacteristically dirty, just plain dirty, a hair on the painting, boogers on the wall in the bathroom (seriously), just not up to snuff.
*Service was decent enough but overall very disappointed in this, you are better than this Kimpton!
*Jaspers was severely underwhelming too, I am not one of those "complainer" people, I am a benefit/doubt person but gotta call this out.

09/12/13 | Link | Rating: 2.0
230. Tracey S.
Serrano Hotel is amazing .The room had a dingy smell and when I went to pull back the covers I had what appeared to be hairs from a previous guest.  It's expensive in my opinion, but so is everything else. This may even be the cheaper of the expensive hotels Serrano Hotel is good.

14/02/15 | Link | Rating: 4.0
231. Brent W.
This was a beautiful hotel in a great location.  The decor was very unique and the bed very comfy.  I would definitely stay here again.  Room was also very quiet.

16/08/14 | Link | Rating: 4.0
232. David S.
Buyer beware!!! This was a last minute reservation.  Rooms were small, but clean.  Nothing significantly good or bad about them.  The poor review is due to the $22 amenities charge.  This isn't the biggest deal breaker as I've seen it at many hotels these days.  The kicker was that 1) it was never quoted up front, which I pointed out to the manager and 2) my conversation with the manager went like this.

Me: What is this charge?

Manager: This is for use of the gym, coffee, etc.

Me: What if I didn't use these things?

Manager: Doesn't matter, it's a set charge.

Me: Ok, then can you point me the way to the coffee.

Manager: Sorry, coffee stops serving at 10am.


This hotel is going the way of the airlines, cheap room, small nickle and diming of you in other ways.

30/12/14 | Link | Rating: 1.0
233. S N.
3.5-4 Stars. We were surprised to be given the Geary Theater/Wicked themed room. It was very different yet interesting all at the same time. Having the wicked witch above the bed was a bit awkward. Since we haven't seen Wicked, it was less appealing than fans I assume.

Room could use some updating, but it was a great stay. Higher stars for customer service. They were wonderful at welcoming us to the hotel, and called us when the room was available. They stored our bags while we roamed the town.

Would be accommodating to provide parking for guests considering it is extremely expensive and we are already paying a decent amount to stay.

Positives is that it is so close to union square and plenty of wonderful things to eat nearby.

05/02/15 | Link | Rating: 4.0
234. J C.
This is a cute boutique hotel. A little on the older side and things look a little worn out.

The people are really nice. Omar at the front desk was very nice and accommodating. He offered me the top floor with a great view but let me know it was small. He gave me the option of another room that was bigger but was close to the elevator. I took that one thinking close to the elevator is not bad. I was wrong! It was literally right next to the elevator. I get out of the elevator and it is to my immediate left! The room was big but I could hear every single word people were saying right outside then door while they wait for the elevator. Of course I had to call Omar and asked if it was ok to change rooms which he gladly accommodated.

The 3 stars is for the service and the decent price of the hotel for NYE. I would go back for that.

Minus 2 stars is for their house rules I found when I was in the room.

1. No guests allowed unless they are registered. (I had to call the front desk to let them know two friends were going to meet me before we go out. Gave their names to them. When my friends came they had to sign in and they gave them keys to my room!!?? Really?? I told them they are friends visiting why would you give them a key to my room?! Luckily I was already changed and not naked! Lol)

2. No alcohol allowed in the room unless it's from the mini bar. (In other words they want you to spend money at their hotel.)

There were other ones such as no partying but that's probably normal.

I will post a copy of their house rules in the pictures later.

03/01/14 | Link | Rating: 3.0
235. A S.
They add a $20/night "urban fee". I even called Hotwire to check and they weren't even aware of that fee. COMPLETELY UNETHICAL. The fee is supposed to be for coffee, wifi, and fitness center. Really??  Even when I asked if we didn't want the amenities, we were told it was mandatory. Complete BS.

The room was tiny. You can rest your head on the toilet paper while sitting on the can. Curtains were stained. One of the lamps was not working properly and the TV randomly shut off on its own. Would never stay here again.

04/07/14 | Link | Rating: 1.0
236. Jonny C.
Cute boutique hotel with super comfy beds. The biggest A+++++ moment: one block from the central rental car drop in the city.  Lobby decor was grand and gilded, rooms were nice but trending towards a tad dated. That said, room rate was doable when booked at the last minute when all my normal in-city haunts were tipping the scales at $500+/per night.  Would stay again without hesitation.

23/09/14 | Link | Rating: 3.0
237. Liz W.
The Serrano is a nice, elegant hotel with a friendly, helpful staff. It's almost a quaint 4 star hotel. I really enjoyed my stay.

06/02/15 | Link | Rating: 5.0
238. Christine T.
Serrano is a cute little boutique hotel located in the Tenderloin area within walking distance to Union Square.

I scored a pretty good deal for 3 nights on Hotwire then find out valet parking is $52/night!
I ended up parking at the lot across the street. I believe it's $39 with in and out privileges.

Check-in & out was a breeze!
I got upgraded from a queen bed on the 6th floor to a king bed on the 17th floor at no additional charge. Be sure to ask during check-in for availability.

I love the complimentary wine hour located in the lobby. From 5pm- 6pm you get unlimited pours of Prosecco and Cab.
They also have complimentary coffee & juice from 7am- 10am.

Free wifi if you sign up for their loyalty program. Sign up here: kimptonhotels.com/intouc…

To be honest, I enjoyed my stay and the hotel services were great, however, my room was tiny! It was literally almost too small for 1 person. I'd upgrade to a suite if I stay here again. I also think they should consider doing some renovation. The bathroom is a bit dingy and some areas of the room seems a bit outdated.

18/01/14 | Link | Rating: 3.0
239. Alex D.
Beautiful hotel just a few step from Union Square. You can ask for anything better. Nice atmosphere, friendly staff and very well kept grounds. Just 2 blocks from BART. I love this place.

30/09/14 | Link | Rating: 5.0
240. Carlos O.
Room was clean, parking in structure will run about $30-40 across the street.   Staff was friendly enough.  2 things where not working in room, fridge was heating instead of cooling and blow dryer that started  smoking. Hopefully maintenance staff will fix room 817....

13/02/15 | Link | Rating: 2.0
241. Stephanie F.
The service when I checked into the hotel was actually very good. Unfortunately when I went to check into my room the first thing I noticed is that there were fingerprints all over the glass covered coffee tables and side tables. The room had a dingy smell and when I went to pull back the covers I had what appeared to be hairs from a previous guest.  

Unfortunately I cannot recommend this hotel. I travel almost every week for work and this is the first negative hotel review I have given.

11/11/14 | Link | Rating: 2.0
242. john W.
I have a new favorite hotel when in SF.

I went in not knowing anything about the hotel. I did one of those hotel sites that you book and don't know where you're staying until you've paid. I wasn't disappointed.

The staff was super friendly, the hotel and my room were very clean.

The rooms are small, but it's a boutique hotel in SF, I've stayed in smaller.

It's a short walk down the hill to Conference stuff like Yerba Buena and Moscone.

13/06/14 | Link | Rating: 4.0
243. Joey P.
A very nice place to stay! Definitely and older building but is well maintained and has lots of charm. Wasn't in a bad location either; if you're used to big cities you can easily get yourself around while avoiding the sketchy areas. Definitely walkable to Union Square, Chinatown, and metro transportation. The price to park here was a bit steep so we found a cheaper lot around the corner. I'd stay here again if I come back to SF!

29/03/15 | Link | Rating: 4.0
244. Kimberly N.
I just stayed here last night my friend for her birthday/girls trip. They bellman was very nice foe the minute I stepped out of my car. He asked me where I was from and just from my answer he knew exactly who I was. We were able to check into our room early. Again the bellman was very nice he brought our luggage up to our room in a timely matter and even went and got us ice we tipped! The room was small and cute just big enough for us. We went out and came back around 11 and really wanted pizza so the front desk sent us up menus of places that deliver late. The restaurant connected to the hotel was a little to fancy for my liking but that was okay because the people at the front desk recommend places to eat. I am going to stay here the next time I stay in the city.

12/04/15 | Link | Rating: 5.0
245. Alison R.
Serrano transformed into our apt the past 4 nights, and our hotel room was brilliant! Definitely stay here vs Airbnb options for the same price in SF. You'll get a lot more for your $$.

But because of the $20/night "urban fee" they spring on you at checkin, we're only giving 3 rather than 5 stars. COMPLETELY UNETHICAL.

First, the PROS:

As SF hotels go, Serrano has animated interior design w great character. Ya there are scuffs and it's in need of a paint job. But don't let that bother you -- all the important stuff outside of these minor aesthetics hit the spot!

West-facing view from 12F room was grand, complete with views of O'Farrell street life and ornate City Hall. Fresh air w windows opened smells like home!

King bed - firm and super comfy. Crispy clean sheets, but not super starched if you're sensitive.

Room service - excellent and super sweet. We only asked for 1 night of service, as we're not picky about reusing towels and bed sheets, plus reduces energy, water consumption.

Amenities - Bigelow Apothecary lavendar soap & lotions, bikes. All dreamy.

Gym - just right with 2 ellipticals, 2 tread mills. Sufficient # of free weights.

USE & ABUSE: did I mention the hotel has **BIKES*! Included!

Now for the CONS:

$20/night will be added to your bill for "wifi, coffee, daily newspapers, unlimited faxes", and a crock of other BS amenities. It's pretty much a pricing scheme to offer lower rates, then tack this on when you don't have a choice to contest at check-in. So rather than a $179 bargain it's actually $199/night. NOT COOL.

22/06/14 | Link | Rating: 3.0
246. Megan M.
Stayed at the Serrano a few weeks ago. My friend and I were very excited about it. The front lobby was small and dark but the staff were nice and friendly. We booked a premium room but we were disappointed with the layout. The bedroom was small and there was no bathroom connected to the bedroom.

The bathroom provided a sink with no counter space and the blowdryer was broken. The tub was nice and deep though and the bathroom was decently large.

Don't think I would stay here again for the price paid.

15/02/15 | Link | Rating: 2.0
247. Shelly a.
Loved this place enough we have decided to come back and stay to celebrate our 25th Anniversary on the 23rd of this month! love the city and didn't want to stay anywhere else! Happy anniversary to us! See you soon Serrano!

14/05/15 | Link | Rating: 5.0
248. Matthew M.
Located in the Theater District, this refined, early-20th century hotel is a 6-minute walk from Union Square and the Powell Street BART rail station.

The modern yet whimsical rooms and suites feature Italian bedding, minibars, flat-screen TVs and designer toiletries. Some suites have pull-out sofas, whirlpool baths, Broadway show-themed decor and/or city views.

28/01/15 | Link | Rating: 5.0
249. Kevin B.
This is a totally serviceable, more-than-decent (and affordable) boutique hotel near Union Square.

While the marketing materials/website claim that the hotel is located in SF's vibrant "Theater District," it's really in the heart of the Tenderloin. Unless, of course, your consider homeless people panhandling on street corners to be "performance art."
But if you can look past all the urban dirt and grit, it's really a decent hotel that walking distance from a number of cool shops and attractions.

All the staff (from the concierge to janitors) were super friendly. My one-bedroom was perfectly fine. Nothing fancy, mind you, but it had everything I needed - a large, comfy bed; TV with on-demand movies; fully equipped mini-bar; complimentary WiFi; and a shower with strong water pressure.

I was especially impressed by the welcome gift that awaited me upon arrival - a cheese/fruit platter with a bottle of wine (accompanied by a nice note from the hotel's GM). Nice, classy touch! The cheese platter definitely came in handy after a late night of imbibing!

All in all, I would certainly recommend the Serrano Hotel to out-of-towners (whether you're visiting SF for business or pleasure).

04/08/14 | Link | Rating: 4.0
250. Nique F.
We had a perfectly A-OK time at the Serrano during our 3-night stay, but there weren't many things that put it in the exceptional category.

The pros are:
- Having a hip hotel bar/restaurant on site (Jaspers), even if they don't stay open as late as they promise.
- The hotel has a quaint boutiquey feel, almost reminiscent of the Grand Budapest with the bright yellow wallpaper and oversized velvet couches in the lobby.
- Most amenities are up to date, working fine, and clean. Beds have nice fluffy duvets.
- Decent views of the city from the high floors.
- Free wine tasting from 5-6 in the lobby.

The cons:
- Location. I feel sorry for anyone who's first encounter with SF is in the Tenderloin (euphemistically named "The Theatre District"). No matter which direction you walk out of the hotel, you'll encounter the scents & scenes of the 'Loin, which are entertaining at best but disturbing most of the time.
- Service: competent, but not terribly warm. When we checked out, we had lots of luggage and a case of wine to carry out to the curb. I asked the bellman if we could get some help. He hesitated, asked "what kind of stuff" we had, and then proceeded to give us a luggage cart and let us load & carry it all ourselves.
- Rooms: small! Not quite European small, but not the kind of room you'd want to do more than sleep & shower in.

Serrano is fine, just fine. If fine is what you need? Then go for it.

06/08/14 | Link | Rating: 3.0
251. Alex L.
Despite what seemed like their best efforts to make our stay a good one, my time at the Serrano was far from comfortable. Here's why.

On several occasions I called down to the front desk trying to get simple questions answered and there was no answer. When I did get a hold of the clerk and asked for toothpaste, it never came. I called again over an hour later and they apologized profusely before finally sending it up.

The lowest point was at 3 am on my last night, when we woke in fright to discover two men outside on our fire escape whispering to each other. Our window was open and I immediately hopped up to shut it. The men quickly ran up the escape. I complained about this to the front desk the next day and they apologized again and said they had dealt with the situation, but the damage had already been done.

Other problems included a refrigerator that suddenly made loud clicking noises in the middle of the night and shower water pressure that would completely die every few moments, but those seem minor after the fire escape scare.

I hope the hotel remedies these issues. Their goal of great customer service and a great stay seems genuine, but to achieve that they have some issues to correct.

06/08/14 | Link | Rating: 2.0
252. Kathleen C.
This is the first SF hotel I've stayed at. It's super close to the heart of Union Square, which is a plus (like maybe half a mile or less). It's also pretty tiny rooms, but I'm assuming that's normal for SF. There were two beds, but they were full sized, instead of queens. The place was clean. The staff were pretty nice/pleasant. It's expensive in my opinion, but so is everything else. This may even be the cheaper of the expensive hotels. Around $300/night w/ tax/fees in September.

Cab ride to SFO airport from here was roughly $50.

30/09/14 | Link | Rating: 4.0
253. Abby S.
For a 3-night stay during a very busy weekend, the Serrano did just fine. Probably more of a 3.5 star experience, but compared to other SF hotel experiences, it was better than average.

Having lived in the "Tender Knob" years prior, I knew what I was in for with regards to the neighborhood charm and characters. Though I'm not sure why they market the area as the Theatre District, unless you like live street dramatics at any given time of day and night. And yes, the smell of urine on the streets is quite pungent. But then again, it's that way in most of the city. #truth

The lobby is a bit dark and dated, and I definitely saw some ladies soliciting their services from guests, so don't linger here if you don't have to. Mind you, I never felt unsafe or in harm's way, but yeah it's very TL in that respect. The hotel staff seem to know the regulars and do prevent them from bothering others as much as possible. Overheard a front desk convo where the staff was telling a woman "ma'am, remember you're not welcome here". Great.

As for the rooms, mine was fine. Big comfy bed and normal sized everything else. I'm not a fan of pedestal sinks in bathrooms, even when there's a ledge above. My toiletries fell in the actual toilet a few times :(
But I wasn't in the room to do more than shower or sleep. Both worked out A-OK.

Jasper's isn't my favorite. They claim to be open late night, but good luck with that past 10 pm.

Overall, it was a decent stay. Not the best, not the worst.

11/08/14 | Link | Rating: 4.0
254. Olivia L.
We stayed at Serrano Hotel in the Union Square area so everything would be walking distance (kinda). We found this hotel through Express deals on Priceline where they'll indicate that there's a 3 star hotel for the price of $109/night and you take a chance at what hotel you land on vs. bidding.

The first night at the hotel was disappointing, the room was mediocre and the tub was small and clogged. We spoke with the front desk though who was very helpful and upgraded us to a suite, which was much nicer with a large jacuzzi tub.

The overall quality of the hotel was average. It was a bit dated and there's not much renovations like other boutique hotels. Cleanliness was ok but had friendly staff.

22/02/15 | Link | Rating: 3.0
255. Brad B.
I can't say enough nice things about the Serrano Hotel. From the friendly faces at the front desk, to the beautiful room, I had a great experience.

I was fortunate enough to find myself in a very spacious room that had a separate living room area with couches, which a few friends and I took full advantage of while devouring some late night take out from down the street. I'm guessing I was in a suite but I was never told that I had been upgraded or given special treatment - I only booked a standard room.

Though old, the elevators are speedy! Seriously, this may sound like a very odd thing to appreciate, but I despise waiting for elevators and the ones at the Serrano were like lightning getting me up and down several times a day.

The location isn't ideal but I have spent many nights in a lot worse parts of the Tenderloin singing karaoke and walking through god knows what. I'd say that Serrano is on the fringe of the neighbor hood and you're a quick walk to Union Square if you're looking to play tourist. There is a small store across the street that earned my business a few times for bottled water, Tylenol and Tums and having Jasper's located just off the lobby is a nice perk.

See you soon, Serrano!

12/08/14 | Link | Rating: 5.0
256. Jason M.
The hotel was a bit worn in the room we stayed in, but there were signs that they were in the process of remodeling. Overall the hotel is very grand and beautiful. The staff was wonderful, very helpful and friendly. The location was good.

10/04/15 | Link | Rating: 5.0
257. Casey S.
I went to the Serrano Hotel for a press event. It's pretty swank, with attentive help, fancy furnishings, and a real swank lobby. The conference rooms are nice enough -- definitely worth paying a visit to.

23/01/15 | Link | Rating: 4.0
258. Loulou D.
The Bf booked this hotel  for my Bday weekend in DEC on booking.com
Overall, the staff was friendly and helpful.
Room was small but perfect. AMAZING VIEW! We were on the 17th floor.
The bed was supper comfy!!! Our room was very clean and neat.
This Hotel is a Historic building. I loved the Old vintage decor this hotel offers.  I loved the LOBBY and the creeey narrow hallways.
EVERYTHING.. I mean EVERYTHING is walking distance. SF is tiny.

24/02/15 | Link | Rating: 4.0
259. G M.
Loved the employees for their high class demeaned and customer service. Lots of cheerful politeness.  The rooms are nice, clean, and a little small.  This is common in for SF. And you can always find a room 50% off, usually 70% off of the $385 night stay.  Online we got a very good rate, Executive Studio for $139, and I would definitely stay here again.  Tues Thur free wine tasting from 5 to 6.  Parking at 400 Taylor $30 day or 333 Jones for $25 day.   It's within walking distance of Chinatown, Union Square, Market Square, public transportation is all around.  There are  great little shops, restaurants,  movie theater, music, night life, it's all right there. If you find a discount like on booking.com or expedia, you can't beat it and it's a great place to stay.

08/05/15 | Link | Rating: 4.0
260. Matt B.
Everything was fine except for paying $83 for valet parking for one night! Don't valet your car there. There's 2 parking garages right next to the hotel for half that price maybe even less.

13/05/15 | Link | Rating: 2.0
261. Rose G.
I like this hotel for the price and location.
This time they upgraded my girlfriend and I. Who reserved a room w two beds to a suite. Which was a great view and a nice set up. But man they need to update there rooms. Or at least clean them there was white stains on the couch. The bed was horribly uncomfortable and the fold away couch was even worse. There was a big stress fracture in the wall too! Come on a little paint could really do wonders!

16/04/15 | Link | Rating: 3.0
262. Norma S.
Friendly staff. Cafe, bar within the hotel. Gym and sauna available. Rooms are stylish. Accommodations are great. I rather stay here in a hotel with character than a hilton.  This is a boutique hotel. The lobby is comfy and chill. We walked in to a wine tasting event. The lighting is dim but it's not dark. Every morning you can have complimentary tea or coffee.
Blow dryer worked. I needed a flat iron and the receptionist obliged. Tub was standard. Bathroom could use more counter space. Location is great. Walking distance frim Union sqr, Macys, DSW, H&M and a ton of other well known stores. Close to many great rated restaurants. And close to Walgreens (dryg store)
Concierge was very helpful in arranging our daily trips to siteseeing.

22/02/15 | Link | Rating: 5.0
263. Alex H.
I booked a room here (King Bed) the day before I stayed and got (I thought) a great price ($178/night). I was here for only one night and didn't spend much time. The bed was comfortable, the staff was friendly and it had all the amenities that I needed. The rooms are not huge, but I thought mine was plenty spacious for one person in SF. Don't be scared off if you hear this is in the "the Tenderloin" - this hotel is 2 blocks up from Union Square and you are only blocks from all sorts of fun things to do.

20/04/15 | Link | Rating: 4.0
264. Alice A.
Booked a room at this hotel for a weekend getaway for an anniversary.

It is located in the heart of San Fran, right by Union Square. Famous restaurants and sights are just within walking distance, the Westfield Mall is just a few blocks away, and there is even a 24/7 convenience store (yes, they have liquor!) literary across the street from the hotel! The location is just very convenient.

We managed to get a room on a higher floor and the view is definitely nice. (However we did experience some troubles getting back to our room when the elevator was down...) Non-the-less, this hotel will have what you need to get a good night's rest and whatever business you came here for.

Some perks to staying at this hotel was free coffee and tea in the morning (sadly no non-dairy alternatives so load up on the sugar or stevia!), in-room bar and snack cabinet (with a hefty fee ofcourse), and most interesting was they had board games you could borrow for a entertaining family night ;)

As another yelper mentioned, the building has a nice vintage feel- if that's your thing. The decor is nice and pleasant. Overall, we enjoyed our stay here.

27/02/15 | Link | Rating: 4.0
265. Crystal C.
Our stay here was just meh. I've never been to San Francisco before but I found this hotel on a Groupon and thought we could check it out for a day before we headed up to Sonoma.

The staff here is really friendly and accommodating ,especially the door man, thank you. I also really liked the eclectic vintage vibe I got from this place. San Francisco has some of the most beautiful architecture I have ever seen. If you don't like that look, then this place will seem very dated to you .

We stayed in a room with a king sized bed. The bed was somewhat comfortable and there were extra blankets available if you needed them. The bathrooms here are very very small. They do give you a nice variety of toiletries though! Also there is a mini fridge in the cabinet under the TV but I didn't even know about it until we checked out, which I guess just saved me money in the long run. Also if you park a rental car here you will pay close to $60 a night because you can only valet. We chose to not rent a car and walk everywhere which brings me to another pro but also the biggest con for me...

The hotel is located blocks away from Union Square and lots of other little restaurants and things which was convenient. BUT....I'm not sure if this is typical for this area but there were a lot of homeless people begging. One in particular had been begging in front of our hotel all day as I had seen him a few times when we were coming and going. It was so bad that when we came home from dinner he ran to me screaming for money and fell into me as I was walking towards the hotel door. This was very scary and walking anywhere in the area was very uncomfortable. We have bums in Las Vegas, but none of them are nearly as aggressive as the homeless here. While I know this isn't really the Serranos fault, I just wish they maybe had security to keep customers from being harassed in front of the hotel. Also when we checked out I noticed they had a free town car service and that would have been nice to know about after paying for multiple cabs throughout the day.

This place is ok, but I think I'll stay more towards the wharf if we ever make it back to San Francisco.

03/03/15 | Link | Rating: 3.0
266. Edi B.
This was a nice hotel with an incredibly comfy bed. There is tons of places to eat all in walking distance.
BUT i have a HUGE complaint. We left for breakfast at the hotel restaurant downstairs at abt 8am & when we returned to our room at 9:10am the maid was in our room cleaning it like we checked out. Check out is at noon. We asked where all our belongings were & she had bagged everything up in plastic grocery bags & stashed it under her rolling maid cart. We had to ask her twice for our stuff. My phone, hygiene stuff was all in the room .why would i abandon my phn. Then she gave me our stuff & went on to finish cleaning the bathroom. I stode there, obviously irritated. 10 mins later she finishes the bathroom then has the nerve to ask if she can vaccuum!! I told her no angerly.i had 3 hours left almost to relax & she ruined it. We felt violated. She touched our stuff. I could have said a bunch of our stuff was stolen but i didnt. Upon check out i told thr girl at the desk. She said that was not supposed to happen ever & said she was going to call housekeeping management. As i was walking out i heard her talking in a angry manner to the manager of housekeeping.
 Currently i am trying to find a contact email for hotel management so I  can see if i can get a free night. Afterall my vacation was cut short

19/05/15 | Link | Rating: 2.0
267. Ian S.
The good...price, location wasn't as sketch as the 'loin usually means, cleanliness, comfy bed, and really nice lobby.

The bad...finding out upon checkout there's a $22 urban fee. Surprise!

The really bad...finding an additional $15 charge for the mini bar days later on my credit card (no description, had to call the hotel to ask WTF). Now, they immediately reversed it when I explained I hadn't touched it, but that's annoying to say the least.

Were it not for the monetary issues, the front desk was helpful, the bell desk held our bags until check-in, and the doorman gave us the skinny on parking options, good looking out.

Phantom cc charges and surprises...not my cup of tea.

03/03/15 | Link | Rating: 4.0